1. Chapter Fourteen Design and Production

2. Prentice Hall, © 2009 14-2 The Facets Model of Effects is a useful way to view visual communication. a) True b) False

3. Prentice Hall, © 2009 14-3 The Facets Model of Effects is a useful way to view visual communication. a) True b) False

4. Prentice Hall, © 2009 14-4 In general, print designers have found that a picture in a print ad: a) Captures more than twice as many readers as a headline does b) Becomes more interesting as it gets smaller c) Enhances interest-building impact d) Both a and c

5. Prentice Hall, © 2009 14-5 In general, print designers have found that a picture in a print ad: a) Captures more than twice as many readers as a headline does b) Becomes more interesting as it gets smaller c) Enhances interest-building impact d) Both a and c

6. Prentice Hall, © 2009 14-6 Is the visual’s primary function in an advertisement to connect the reader with the copy? a) Yes b) No

7. Prentice Hall, © 2009 14-7 Is the visual’s primary function in an advertisement to connect the reader with the copy? a) Yes b) No

8. Prentice Hall, © 2009 14-8 What is most true of visual storytelling? a) The visual sets up a narrative for the reader b) It is more important for print than broadcast c) It is less important for abstract concepts d) Use it sparingly; some readers prefer text

9. Prentice Hall, © 2009 14-9 What is most true of visual storytelling? a) The visual sets up a narrative for the reader b) It is more important for print than broadcast c) It is less important for abstract concepts d) Use it sparingly; some readers prefer text

10. Prentice Hall, © 2009 14-10 The person who is responsible for creating visual impact is called the: a) Media director b) Account planner c) Copywriter d) Art director

11. Prentice Hall, © 2009 14-11 The person who is responsible for creating visual impact is called the: a) Media director b) Account planner c) Copywriter d) Art director

12. Prentice Hall, © 2009 14-12 Is design generally improved by increasing the number of elements in the layout? a) Yes b) No

13. Prentice Hall, © 2009 14-13 Is design generally improved by increasing the number of elements in the layout? a) Yes b) No

14. Prentice Hall, © 2009 14-14 Magazines have led the way in graphic print production because their paper is better than newsprint. a) True b) False

15. Prentice Hall, © 2009 14-15 Magazines have led the way in graphic print production because their paper is better than newsprint. a) True b) False

16. Prentice Hall, © 2009 14-16 Art directors who do not choose to arrange for filming video graphics can choose: a) Film-to-tape transfer b) Dubbing c) Stock footage d) Click art

17. Prentice Hall, © 2009 14-17 Art directors who do not choose to arrange for filming video graphics can choose: a) Film-to-tape transfer b) Dubbing c) Stock footage d) Click art

18. Prentice Hall, © 2009 14-18 Visual storytelling in TV requires careful design of images and sequences. a) True b) False

19. Prentice Hall, © 2009 14-19 Visual storytelling in TV requires careful design of images and sequences. a) True b) False

20. Prentice Hall, © 2009 14-20 Is the Pillsbury Doughboy a good example of the “morphing” technique? a) Yes b) No

21. Prentice Hall, © 2009 14-21 Is the Pillsbury Doughboy a good example of the “morphing” technique? a) Yes b) No

22. Prentice Hall, © 2009 14-22 Post-production for film and video is when the commercial is: a) Conceptualized by the art director b) Planned and produced by the video crew c) Edited and assembled into a sequence that follows a storyboard d) Introduced as part of the media campaign

23. Prentice Hall, © 2009 14-23 Post-production for film and video is when the commercial is: a) Conceptualized by the art director b) Planned and produced by the video crew c) Edited and assembled into a sequence that follows a storyboard d) Introduced as part of the media campaign

24. Prentice Hall, © 2009 14-24 The result of the editor’s initial work in post-production is called: a) Dubbing b) Release prints c) Rushes d) A rough cut

25. Prentice Hall, © 2009 14-25 The result of the editor’s initial work in post-production is called: a) Dubbing b) Release prints c) Rushes d) A rough cut

26. Prentice Hall, © 2009 14-26 The primary goal of Web designers is to: a) Ensure their sites have clear navigation b) Ensure their sites have the most banners c) Manage the image of the host page d) Prevent too much customization and interaction from customers

27. Prentice Hall, © 2009 14-27 The primary goal of Web designers is to: a) Ensure their sites have clear navigation b) Ensure their sites have the most banners c) Manage the image of the host page d) Prevent too much customization and interaction from customers

28. Prentice Hall, © 2009 14-28 Although Web banner ads are small, they are relatively easy to design. a) True b) False

29. Prentice Hall, © 2009 14-29 Although Web banner ads are small, they are relatively easy to design. a) True b) False

30. Prentice Hall, © 2009 14-30 In general, should Web pages follow the same design rules as posters? a) Yes b) No

31. Prentice Hall, © 2009 14-31 In general, should Web pages follow the same design rules as posters? a) Yes b) No

32. Prentice Hall, © 2009 14-32 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2009 Pearson Education, Inc. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall