1. Search Engine Optimization for Dummies Peter Kent

2. Search Engines The proportion of visit that originate at search engine is significant – almost 50%.

3. Google 1.Pages that contain exact phrase 2.Words close together 3.Keywords in links pointing to page

4. Pages Google Indexed site:domain.com site:www.nku.edu/~frank

5. Invisible Pages Search engines ignore JavaScript Search engine may not be able to index dynamic pages with GETparameters http://www.domain.com/....php?id=1

6. Invisible Pages Frames don’t index well Images for links – search engines cannot read images.

7. Keywords Pick search terms Foundation of search engine strategy

8. Keyword Analysis How competitive is the search term Local keyword –real estate Cincinnati www.wordtracker.com –Tool to find popularity of keyword searches

9. Places for Keywords keywords

10. Places for Keywords keywords keyword

11. Improve Ranking Create a useful site with lots of interesting content Providing links to your pages with keywords Get others to link to use pages with keyword in the links Get high page ranked site to link to your site

12. Tricking Search Engine Cloaking –One page of visitor –Another for search engine Putting keyword numerous times hidden on the page Can get you banned by Google.