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Published byBlake Pierce Modified over 8 years ago
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State COMM Web and Digital Communications
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What we’ve been up to SWOT Analysis complete Created and prioritized long list of action items Picked 3 things to tackle first
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SWOT - Strengths Interest in moving in right direction Resources Critical mass Good basis in University site Confidence in talent, skill Institutional memory
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SWOT - Weaknesses Too much mediocrity “Wear the hat" - lack of professionals, misplaced confidence Complacent "we've always done it this way” Diversity of skill, experience can impede consensus No recognized authority. No philosophy of governance Lack of widely-used, centralized online services and tools (calendar, news distribution, digital assets, etc.)
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SWOT - Opportunities Right time for change? New Chancellor, leadership More originality Blank slate New attitudes may make for more collaboration
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SWOT - Threats Complacency Beware the Brand Book No carrots, no sticks = failure Process or content?
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Big List of Action Items Public calendar Digital archive Domain policy Social media Mobile web policy and process Usability and accessibility SEO (Search Engine Optimization) Content models Web stats/analytics
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Big List of Action Items (cont.) Controlled Vocabularies and tagging Logos - University, other levels Staffing Web standards CMS (Content Management System) Documentation Design principles Governance
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Resources and Tools Best Practices Guidelines PRR Training Documentation Technical Infrastructure
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Groups as Resources University Communications State COMM Web Developers Group Training Units - OIT/HR/DELTA Ning
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Plan of Attack – First Targets University domain policy (URLs) Mobile Initiatives Committee and governance –Chance to get out in front Communications Governance
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