1. Getting Practical Value from Web Analytics throughout the Organisation WACAMP21 st March 2012

2. L3 Analytics  G’day, I’m Peter... 21st March, 2012@peter_oneill#wacampPage 2

3. You will say I am not doing a good jobI am not good with numbersMy job is about creativity, not numbersI don’t have time for thisWill someone tell me what KPI & ROI stand for...Statistics are not going to help me do my jobThe last thing I need is more reportsI know our customers & the market better than you Barriers to the Use of Web Analytics 21st March, 2012Page 3 You’re new & excited, you will change the world What is stopping you? @peter_oneill#wacamp

4. Purpose of Web Analytics  To provide intelligence that informs business decisions leading to an improvement in performance for online organisations 21st March, 2012Page 4@peter_oneill#wacamp

5. MUST have Quality of Data Garbage In Garbage Out Get the Foundation of your Web Analytics in place 21st March, 2012Page 5@peter_oneill#wacamp

6. Build Internal Relationships 21st March, 2012Page 6 Connect with all other departments @peter_oneill#wacamp

7. Help people to like Web Analytics It needs to be less scary/overwhelming for non-analysts 21st March, 2012Page 7@peter_oneill#wacamp

8. Integrate Web Analytics everywhere So it becomes part of all standard operating procedures Web analytics needs processes and templates to survive 21st March, 2012Page 8@peter_oneill#wacamp

9. Prove Web Analytics works Let the results sell themselves 21st March, 2012Page 9@peter_oneill#wacamp

10. Remind me what I need to do?  Get the foundation accurate and complete ASAP  Make friends with people in all departments  So they tell you what they are doing  So they come to you with their business intelligence needs  Support people in getting used to web analytics  Provide training sessions and Q&A workshops  Give them dashboards with a reduced data set  Develop templates & processes for web analytics  Create case studies to prove Web Analytics can and does deliver against its promises 21st March, 2012Page 10@peter_oneill#wacamp

11. THANK YOU Page 11 I can be found at peteroneill@l3analytics.com @peter_oneill +44 7843 617 347 www.linkedin.com/in/peteroneill 21st March, 2012