1. OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May 4, 2015

2. What decisions can or should be based on data? @avalulubelle aharlton@yorku.ca Website redesigns / restructuring

3. What decisions can or should be based on data? @avalulubelle aharlton@yorku.ca Website redesigns / restructuring Whether content should be added or removed or reorganized

4. What decisions can or should be based on data? @avalulubelle aharlton@yorku.ca Website redesigns / restructuring Whether content should be added or removed Campaign planning and assessment

5. What can be done to enable people to use the data that gets collected? @avalulubelle aharlton@yorku.ca

6. Title @avalulubelle aharlton@yorku.ca

7. How can having a single Analytics account enable decisions based on data? @avalulubelle aharlton@yorku.ca Allows everyone to have access to the same data & information

8. How can having a single Analytics account enable decisions based on data? @avalulubelle aharlton@yorku.ca Allows everyone to have access to the same data & information We can see how visitors flow through the site as a whole

9. @avalulubelle aharlton@yorku.ca

10. What is available within GA to track data that can enable decisions? @avalulubelle aharlton@yorku.ca Goals

11. What is available within GA to track data that can enable decisions? @avalulubelle aharlton@yorku.ca Goals Conversions

12. What is available within GA to track data that can enable decisions? @avalulubelle aharlton@yorku.ca Goals Conversions Event tracking

13. What is available within GA to track data that can enable decisions? @avalulubelle aharlton@yorku.ca Goals Conversions Event tracking Google’s URL Builder Tool

14. Title @avalulubelle aharlton@yorku.ca

15. In-Person Training @avalulubelle aharlton@yorku.ca

16. Training Feedback @avalulubelle aharlton@yorku.ca

17. Online Documentation @avalulubelle aharlton@yorku.ca analytics.info.yorku.ca

18. Title @avalulubelle aharlton@yorku.ca

19. Survey: “What would encourage you to check Analytics more often?” @avalulubelle aharlton@yorku.ca

20. What else can you do to help make GA a part of people’s habits? @avalulubelle aharlton@yorku.ca Reminders & updates

21. What else can you do to help make GA a part of people’s habits? @avalulubelle aharlton@yorku.ca Reminders & updates Word of mouth

22. What about the politics? @avalulubelle aharlton@yorku.ca

23. Remember: @avalulubelle aharlton@yorku.ca Google Analytics doesn’t show that someONE is wrong, it shows that someTHING is broken!

24. In summary: What do we need in order to enable people to make decisions based on data? @avalulubelle aharlton@yorku.ca

25. Title @avalulubelle aharlton@yorku.ca

26. Title @avalulubelle aharlton@yorku.ca

27. Title @avalulubelle aharlton@yorku.ca

28. OUCC 2015 Inspir Innovationing Questions & Answers