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Published byAdele Lambert Modified over 9 years ago
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DBS Update Ann Tucker Director, Digital Cable and DBS Strategy
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Upcoming DBS issues > New must carry election cycle > DBS HD local channels > Change to DBS waivers
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New Must Carry Cycle > New cycle start January 1, 2006 > All stations must elect must carry – even if you cannot get a GQS to the LRF!!! > Only applies stations in LTL markets > DBS must carry elections are due October 1, 2005 > No designation letter > More details to follow this summer CONSULT YOUR DC COUNSEL!!!!
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DBS Providers rolling out HDLTL > DirecTV and Echostar have announced plans to provide local HD signals by end of 2005 > DirecTV – 12 of top 13 markets by 3Q 2005 (33% of US) > HD only > MPEG-4 makes equipment obsolete > Free to LTL subs if they have the equipment New York Los Angeles Chicago Philadelphia Boston San Francisco Dallas-Ft. Worth Washington, DC Atlanta Detroit Houston Tampa-St. Pete
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Carriage of PBS stations unclear > No FCC HD must carry on satellite > Unclear whether they will carry PBS stations > No national HD channel > PBS continues to talk with both providers to push local HD carriage > Watch for more information
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DBS waiver process is about to change! NEWS FLASH
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Current waiver process > 30 days after LTL market launches, the National Feed is removed > No waivers allowed > DirecTV - not technically possible > Echostar/DishNetwork – possible, but not authorized > No waivers needed in non LTL markets
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They done broke a good thing… > DirecTV’s “One size fits all” waiver process is not working > No flexibility > RVs > Other unforeseen circumstances brought about by ever-changing satellite technology
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Forces causing the need for change > Use of satellites in low orbits > New class of “unserved” viewers in LTL markets > Congressional & FCC pressure > Smaller numbers of national feed markets > Viewer and station confusion > Need for stations to gain more control
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Only two possible solutions > Status quo……..or > Normalize the PBS waiver process > PBS Board resolution > Waivers processed at the station level > Control over granting or denying waivers would rest with the station > Same as commercial networks
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Proposed waiver process Viewer DirecTV Decisionmark Station Waiver Request GRANT DENY Viewer Information
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What does this mean for stations? > Station would have the obligation to log on periodically to view queued up waivers > Station would determine policies > Control and flexibility would be at the local level
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WaiverTV service provided by Decisionmark Free for stations Browser-based Provides information for station to make waiver decision Name Address LR map
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Station Implications > All stations must participate > Resources – number of waivers? > Station must set its own waiver policies > Station coordination in multiple station markets > Some viewers may be unhappy with being told no > Potential opportunity to talk with viewers
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Tentative Timeline > Summer, 2005 – PBS and Decisionmark hold web conferences > Late summer, 2005 – Stations become familiar with the product and update their technical specifications > Fall – DirecTV switches to individual waivers and stations begin using WaiverTV
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Look for further information on all these issues in the coming months. Questions on these or other DBS issues? Contact me, Ann Tucker, at (703) 739-5237 or atucker@pbs.org
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