1. François de Ricolfis, sous-directeur du développement international des entreprises 27 novembre 2007 Briefing by French Ministry of Economy, Finance and Employment on its experience in promoting and developing foreign trade in services for French companies

2. DGTPE : what does it stand for ? Directorate for Treasury and Economic Policy A part of the Ministry of Economy, Finance and Employment Responsible inter alia for Trade negociations Trade promotion Export credit policy Strong interest for trade in services 2

3. Summary of presentation The framework of policies : large opportunities Specific challenges French experience Getting organized for trade negotiations Providing support to companies Conclusions 3

4. TRADE IN SERVICES : Opportunities/challenges Opportunities  An large share of world trade (growing about 5 % a year)  France a major player (number 4 on last years average)  Services are a source of growth, of employment  Services are high tech (links with Intellectual property rights) 4

5. TRADE IN SERVICES : Opportunities/challenges Challenges in promoting trade in services  Diversity of services (eg tourism versus banking)  Trade in services means dealing with sensitive issues (movement of persons, investing abroad)  Policies usually focus on goods : need to adopt new set of mind  Practical issues (quality of datas…) Necessary to adress these issues in order to devise efficient policies 5

6. French policy and experience in promoting trade in services Getting organized for trade negotiations. A large part of promoting trade is negotiating access to markets : WTO round, bilateral agreements Good results rely on  Establishing solid relationships with the relevant professionals  Getting information (key role of trade missions in Embassies)  Developing strong interdepartement cooperation (the french committee for european affairs/SGAE)  Working with EU members and Commission 6

7. French policy and experience in promoting trade in services Providing support to companies Defining a sectoral strategy for services export (a new policy)  Example : law professionnals Tools for trade promotion  Public agency (ubifrance)  Trade missions in Embassies  Help of networks such as chambers of commerce  Will provide : information, help for installing in a country, contact with local authorities, business contacts.. 7

8. French policy and experience in promoting trade in services Providing support to companies (continued) Adressing risks  Support for market survey expenses (insurance against failure with risk sharing)  Adapting export credit insurance to trade in services (eg maintenance contracts, ingeneering)  a new scheme to provide cover for intellectual property right : will provide cover for non payement by licence holder 8

9. Conclusions What is key :  Sharing information and working as a network  Bringing together professionals  Be patient… 9