1. Test and Measurement Introduction Basics of the IDEAL Tracers
IDEAL Industries, Inc
IDEAL Industries
Test and Measurement Introduction
Basics of the IDEAL Tracers

2. Basics of the IDEAL Tracers
Introduction
In 1916, J. Walter Becker started the Ideal Commutator Dresser Company of Chicago from his mother's kitchen. He manufactured commutator dresser stones with the belief that every product should be worth more than the price paid for it.
Service, he said, was part of the product
Are we selling yesterdays technology because that’s what we feel comfortable with, or are we looking for the cheeps “like” product for yesterday measurement technology.
Do we understand where the customer who is walking thought the door is coming from and what his needs are.
Basics of the IDEAL Tracers

3. Basics of the IDEAL Tracers
Introduction
Because of technical changes in the electrical market IDEAL recognized that it needed to expand is product offerings beyond just simple electrical testers.
The objective of IDEAL’s Test and Measurement Group is to be one of the major leaders in the markets that they serve.
Residential, Commercial, Industrial, Utilities.
Are we selling yesterdays technology because that’s what we feel comfortable with, or are we looking for the cheeps “like” product for yesterday measurement technology.
Do we understand where the customer who is walking thought the door is coming from and what his needs are.
Basics of the IDEAL Tracers

4. Electrical Tester Product
IDEAL
Test Glo Circuit Tester
61-051or EZ Check GFI Circuit Tester
or Receptacle Tester
or Volt Sensor NCV Tester
Basics of the IDEAL Tracers

5. Basics of the IDEAL Tracers
Electrical Testers
IDEAL
or Automatic Circuit Identifier
or Vol-Con XL
or Vol-Con Elite “NEW”
Split Jaw Electrical Tester
Basics of the IDEAL Tracers

6. Circuit Breaker Finders
Benefits
For quick & easy breaker identification
For use on 220V circuits
Independently tested to the highest safety levels
Features
Automatically finds the right breaker
High voltage transmitter
(534 model only)
UL Listed to Cat III-300V
532 model has an Analog Receiver
534 has Digital Receiver w/ NCV, High voltage transmitter with GFCI
Basics of the IDEAL Tracers

7. Basics of the IDEAL Tracers
Meters
IDEAL
Series Low cost Meters
Residential Markets
61-350Series Test-Pro Multimeters
Commercial Markets
Series Clamp Meter “NEW”
Basics of the IDEAL Tracers

8. Basics of the IDEAL Tracers
310 Series DMM’s
Residential Customer
Features
Manual orAuto-ranging models
Fast Speed
Compact Size
UL Listed to
Cat II-600V
Cat II-1000V
Benefits
Extreme ease-of-use…just turn dial to function and measure
Stable reading in less than 2 s
Easier to carry and store
Design to be a low cost meter for the Residential market
Very competitive priced for the low end market.
Basics of the IDEAL Tracers

9. Basics of the IDEAL Tracers
350 Series DMM’s
Commercial Customer
Features
Auto-ranging
Fast Speed
Compact Size
UL Listed to
Cat III-600V
Cat II-1000V
Benefits
Extreme ease-of-use…just turn dial to function and measure
Stable reading in less than 2s
Easier to carry and store
Independently tested to the highest safety levels
Basics of the IDEAL Tracers

10. Basics of the IDEAL Tracers
320 Series DMM’s
Commercial Customer
Features
Auto-ranging
Fast Speed
Compact Size
UL Listed to Cat IV-600V / Cat III-1000V
Benefits
Extreme ease-of-use…just turn dial to function and measure
Stable reading in less than 2s
Easier to carry and store
Independently tested to the highest safety levels
Best meter series in the market for speed, feature-set, safety, price
Basics of the IDEAL Tracers

11. Basics of the IDEAL Tracers
300 Series DMM’s
How To Sell the Customer
Ask if he/she:
Measures voltage and resistance routinely.
Concerned about safety in their test tools.
Category Rating on the meter
Needs a fast-responding meter.
Works harmonic environments. (Needs True RMS)
Basics of the IDEAL Tracers

12. Basics of the IDEAL Tracers
IEC Category Ratings
IEC defines as four Categories:
CAT IV “Origin of installation”,
CAT III Distribution Level,
CAT II Local level,
CAT I Signal Level,
If a lighting strike was to hit your electrical service a certain amount of energy or impulse would travel and be dissipated by the electrical service. The closer to the source of the impulse the Higher available fault current.
Basics of the IDEAL Tracers

13. Basics of the IDEAL Tracers
Average vs. True RMS
True RMS responding
The Meter calculates the true effective (heating) value of the waveform.
Average sensing meters will not correctly display the effective (heating) value on a “non-sinusoidal waveform.
True RMS responding meters calculates the true “effective value” of the waveform regardless of the shape of the waveform This value is the work or true “heating value” of the waveform.
Non-linear loads draw current in short pulses resulting in what is call a non-sinusoidal waveform. It is these short pulses of current draw at peak voltage that an Average responding RMS calibrated meter which can not be detected.
Basics of the IDEAL Tracers

14. Branch Circuit and Analyzers Testers
IDEAL
SureTest Circuit Analyzer Family
GFCI/AFCI Circuit Tester
New Launch Winter 2007
SureTest Circuit Analyzer
SureTest Analyzer with AFCI
Basics of the IDEAL Tracers

15. Basics of the IDEAL Tracers
SureTest Arc Tester
Benefits
Only AFCI tester that fits conveniently in hand or pocket
Advanced circuitry allows cooler testing for repeat testing
Indicates wiring status from any angle
Verifies safety of ground circuit
Verifies AFCI will not trip with normal loads
Independently tested to UL 943, 1436 standards.
Features
Compact Size
Fast AFCI testing
Super-bright LED’s
Isolated Neutral test
UL Listed
Basics of the IDEAL Tracers

16. Does this test the AFCI component of an AFCI Breaker
ETCON AF120 ARC-FAULT TRIPPER AND RECEPTACLE TESTER
Performs two tests with one installation!
Tests conventional or AFCI protected 120 VAC outlets for correct wiring.
Tests AFCI protected outlets to insure against trip at 30 mA.
(This is the GFI part of an AFCI breaker, It is not testing the AFCI circuitry of the AFIC breaker.)
Basics of the IDEAL Tracers

17. Basics of the IDEAL Tracers
SureTest Arc Tester
How To Sell the Customer
Ask if he/she installs/inspects AFCI branch circuits.
True simulation of an Arc Fault
Other Testers may only be testing the 30mA GFI portion of the breaker, not the AFCI.
Shows wire map like Reverse Polarity
Test GFCI function per UL specifications.
The Neutral Test places a small load between High and Neutral to test for Shared or improper neutral wiring on the AFCI Breaker..
Optional and convenient carrying case (C-50).
Optional alligator clip adapter (61-184) to test lighting circuits.
Basics of the IDEAL Tracers

18. Basics of the IDEAL Tracers
SureTest 160 Series
Features
Super-bright OLED display
High Accuracies
Checks for both electrical fire hazards
Isolated Neutral Test
UL Listed to Cat III-300V
Benefits
For easy viewing in dark or bright locations
Most reliable method for branch inspection
Verifies protection from high Voltage Drop & Arc Faults
Verifies that AFCI’s will not trip under normal loads
Independently tested to the UL standards 61010, 943, 1436
Basics of the IDEAL Tracers

19. Basics of the IDEAL Tracers
SureTest 160 Series
How To Sell the Customer
Ask if he/she installs/inspects branch circuits for fire safety and performance.
Unit measures RMS Voltage, Neutral to Ground voltage, Peak and Frequency,
Show % Voltage Drop at 12, 15, and 20 amps.
Measures impedance of the circuit as will as for High, Neutral and Ground conductors.
GFCI test with both 7 mA and 30 mA for equipment GFIs
AFCI Test. Per UL specification
IDEAL is a leader in branch circuit testing and this is the only tool to confidently verify the performance and safety of a branch circuit.
Basics of the IDEAL Tracers

20. SureTestTM Circuit Tracers
Benefits
Finds shorts, opens, breakers in energized or dead circuits
Traces wires behind walls, underground reliably
Extremely versatile to handle wide range of industrial applications
Organizes and protects components
Independently tested Cat III 1000V
Features
Open/Closed Tracer
Superior tracing technology inside case
Operates from 0–600V AC/DC
Rugged hard case
UL Listed to Cat III-1000V
Basics of the IDEAL Tracers

21. SureTestTM Circuit Tracers
Three Models
61-954:
RC-954 Receiver with Red LED Display,
TR-958 Transmitter
0-99 numeric signal strength
Peak detecting bar graph and audible tone
Four sensitivity modes for accurate search then trace function
Energized up to 600V, or De-energized circuits.
Basics of the IDEAL Tracers

22. SureTestTM Circuit Tracers
Three Models
61-956
RC-958 Receiver with Super bright OLED Display
Rotating display
0-99 numeric signal strength
Peak detecting bar graph and audible tone
Four sensitivity modes for accurate search then trace function
Energized up to 600V, or De-energized circuits.
Indicated AC/DC voltage present
% of Battery life
Basics of the IDEAL Tracers

23. SureTestTM Circuit Tracers
Three Models
61-958:
RC-958 Receiver with Super bright OLED Display
TR-958 Transmitter
Rotating display
0-99 numeric signal strength
Peak detecting bar graph and audible tone
Four sensitivity modes for accurate search then trace function
Energized up to 600V, or De-energized circuits.
Indicated AC/DC voltage present
% of Battery life
Inductive Clamp with Battery Pack
Induces Signal into a circuit via a I in jaw clamp
Powered by it’s own battery power pack
Basics of the IDEAL Tracers

24. Industrial Clamp Meters w/ TightSighttm Display
Benefits
For easier & safer viewing in dark, bright, or tight locations
For quicker clamping around conductors in panels and separating wires from a bundle
Indicates the presence of voltage even when the dial is set on wrong function
Independently tested to the highest safety levels
Features
TightSight Bottom Display w/Backlight
Tapered jaws w/ Hook tip in 600A/1000A sizes
Dangerous voltage indicator on all functions
UL Listed to Cat IV-600V / Cat III-1000V
Basics of the IDEAL Tracers

25. Industrial Clamp Meters w/ TightSighttm Display
How To Sell the Customer
Ask if he/she has ever had difficulty clamping onto a single conductor in a congested panel.
Ask if he/she has also had difficulty reading the display after being clamped onto a wire.
The Bottom Display was developed for the end use that finds himself in “tight” places where a standard display is hard to see.
Emphasize the inability in certain application where you can’t see the display.
This is not just a clamp, but a full functional Multimeter
Full ranging of Voltage Resistance and in some models Frequency and Capacitance.
Basics of the IDEAL Tracers

26. Strategies for Success
Promotions
Image Advertising
Enhances IDEAL brand of test instruments
Product Ads
Calls out unique features of product
Copy has a call to action
Ideal's message is to build a brand that stands for high quality, innovation, and stellar service.
Basics of the IDEAL Tracers

27. Basics of the IDEAL Tracers
Distributor Training
Distributor Training Program
Video, Pocket Guide, PowerPoint Presentation
Basic Electricity
Digital Multimeter Basics
Clamp Meter Basics
Specialty Meters
Hands-on Applications
Branch training kit with a hands on approach
Within an hour and a half, this program can have distributor counter/sales people comfortable with using and selling digital multimeters and clamps.
The leave behind booklets are a valuable resource for salespeople as well as end-users.
Best local training program available.
Basics of the IDEAL Tracers

28. IDEAL Commitment to your Basics of the IDEAL Tracers
Commitment To Growth
IDEAL Commitment to your
Commitment to growth
(In 4 years we have grown to #2 in the Electrical Channel as one of the leading T&M Supplier)
Broad Product offering,
Testers, Meter, Camps, Analyzers, Specialty tools, etc.
Create End User Awareness and Demand
Adverting, Merchandizing
Become source of info
Provide training for partners IAEI, NJATC and End users
Greenlee has one product manager responsible for test equipment as well as their core Bending business. Where do you think the PM is going to spend the time? That’s the only support for test equipment.
Greenlee does not have Field Sales Engineers, New Product Development, Joint Ventures, Extensive Training programs, Apprenticeship programs. In addition, they do not have the local coverage that we do.
IDEAL has demonstrated a serious commitment to being the #2 supplier in the Test Equipment category.
Basics of the IDEAL Tracers

29. Basics of the IDEAL Tracers
Unsurpassed Service
Powerful Website
Our website is It is easy to navigate through, packed with information and makes selecting a product easy.
One of our most commonly used features is the “Choosing a Meter” screen. The user clicks on the features that he/she wants, selects the price range, and then within a few seconds the recommended meter is displayed on the screen. All of the specifications are listed.
From there, the user can go into the “Distributor Locator” screen to determine where to purchase the meter. Only stocking T&M distributors are listed in this section.
Tester Toll-Free Hotline ( )
Basics of the IDEAL Tracers

30. Basics of the IDEAL Tracers
Why Choose IDEAL T&M
IDEAL will help you sell more product and make
more money by creating a demand for IDEAL T&M.
Innovative
Products
Merchandising
Branding
Training
Field Sales
Engineers
Website
Promotions
Trade Shows
Advertising
NJATC
Basics of the IDEAL Tracers