1. Presage Seminar MED Programme – Final application 2 nd call for proposals Information and Publicity section Marseille, December 2nd, 2009 Sonia Levavasseur, Presage seminar, Final application 2 nd call for proposals- Information and Publicity section - 2 nd of December 2009

2. Relevant content of the application form – Part 1  The proposed list of tools and actions described in the pre-application form must be formalized into a more detailed Communication plan. On the application form, a rather detailed description of:  The Communication strategy :answer to the key questions: what? To whom? By which means? When?)  The Capitalization strategy: how the results will be communicated outside the partner ship to ensure the continuity of the project and the use of its results by potential interested third parties Sonia Levavasseur, Presage seminar, Final application 2 nd call for proposals- Information and Publicity section - 2 nd of December 2009

3. Relevant content of the application form – Part 2  The proposed activities and the budget allocated for Communication activities must be aligned with the working plan and budget of the application form. Sonia Levavasseur, Presage seminar, Final application 2 nd call for proposals- Information and Publicity section - 2 nd of December 2009

4. 1. Communication Plan – Key questions and elements Communication plan – Key questions What? What? To whom? To whom? How? By which means? How? By which means? When? When? Sonia Levavasseur, Presage seminar, Final application 2 nd call for proposals- Information and Publicity section - 2 nd of December 2009

5. 2. Communcation plan – What? What do you wish to Communicate? What do you wish to Communicate? Which key messages do you want to convey on your project ? Which key messages do you want to convey on your project ? On the application form: Key messages your project want to convey Sonia Levavasseur, Presage seminar, Final application 2 nd call for proposals- Information and Publicity section - 2 nd of December 2009

6. Communication plan – To whom?  Which key target groups/publics do you want to reach through your Communication? Those target groups and publics are the one key for: The success of your project The success of your project The dissemination and Capitalization of the project to ensure its continuity The dissemination and Capitalization of the project to ensure its continuity To answer to the financed beneficiary responsabilities in terms of Information and Publicity (Communication towards the general public) To answer to the financed beneficiary responsabilities in terms of Information and Publicity (Communication towards the general public) On the application form: List of key target groups/publics Sonia Levavasseur, Presage seminar, Final application 2 nd call for proposals- Information and Publicity section - 2 nd of December 2009

7. Communication plan – How ? By which means?  Which means (Communication tools and actions) are you going to develop to answer your Communication objectives?  Choose the most adapted tools and tactics to reach your audience (may be different according to target groups) On the application form: List of Communication tools and activities for each target groups/publics (defined in the question « To whom? ») Sonia Levavasseur, Presage seminar, Final application 2 nd call for proposals- Information and Publicity section - 2 nd of December 2009

8. Communication plan – When?  When are those activities going to take place? On the application form: approximate schedule of activities by year Sonia Levavasseur, Presage seminar, Final application 2 nd call for proposals- Information and Publicity section - 2 nd of December 2009

9. Capitalization strategy  How the project intends to disseminate the results of the project to ensure its continuity ?  How key stakeholders for Capitalization are going to be adressed? (e.g political decision makers…). On the application form: Description of the capitalization strategy (tactics, activities, schedule). Sonia Levavasseur, Presage seminar, Final application 2 nd call for proposals- Information and Publicity section - 2 nd of December 2009

10. Sonia Levavasseur Communication Officer MED Programme / Chargée de Communication Programme MED slevavasseur@regionpaca.fr