1. Strategy Management in Action By: Mary Coulter
Sydne Collier
Amanda Haines
Jacob Johnson
Eric Launer
Katie Shaw
Zach Slagle
Mark Weyandt

2. Overview 2.1 Competitive advantage
2.2 Driving forces, implications, critical success factors
2.3 Organizational vision and mission, corporate social responsibility and ethics

3. Red Bull Founded in 1984 by Dietrich Mateschitz.
Currently sold in 164 countries and have established subsidiaries in various sports.

4. Competitive Advantage
Its what sets your organization apart from other companies
Managing strategically
There are 3 views that managers can use to help with being competitively advanced
Industrial Organization View
Resource-Based View
Guerrilla View

5. I/O View Competitive Advantage Positioning in industry
Determinants of Profitability
Characteristics of industry, firm’s position within industry
Focus of Analysis
External
Major Concern
Competition
Strategic Choices
Choosing attractive industry; appropriate position

6. Resource-Based View Competitive Advantage
Possessing unique organizational assets or capabilities
Determinants of Profitability
Type, amount, and nature of firm’s resources
Focus of Analysis
Internal
Major Concern
Resources-capabilities
Strategic Choices
Developing unique resources and distinctive capabilities

7. Guerrilla View Competitive Advantage Temporary
Determinants of Profitability
Ability to change and radically surprise competitors with strategic actions
Focus of Analysis
External and Internal
Major Concern
Continual, radical, and chaotic conditions
Strategic Choices
Rapidly and repeatedly disrupting current situation and surprising competitors

8. Driving Forces Information revolution Technology Globalization
Global markets
Global competitors

9. Implications Continual Change Reduced need for physical assets
Vanishing distance and compressed time
Vulnerability

10. Critical Success Factors
Strong Customer Focus
Continual Learning and Improvement
Flexible Organization Structure
Creative Human Resource Management
Egalitarian Climate
Significant Technological Support
Ability to embrace change
Change agents
Creativity and
innovation capabilities
Being a world-class
organization
6 major characteristics

11. Critical Success Factors-Red Bull
Ability to embrace change
Introduced Sugar Free and Total Zero
Creativity and innovation capabilities
Marketing and Advertising- Operating under Resource Based View
Being a world-class organization
Selling products and Team Sport events in over 160 countries

12. Organizational Vision and Mission
Broad comprehensive picture of what a leader wants an organization to become
A statement of what the organization stands for, what it believes in, and why it exists

13. Four Components of an Effective Organizational Vision
The vision be built on a foundation of the organizations core values and beliefs
The vision should elaborate a purpose for the organization
The vision should include a brief summary of what the organization does
The vision should specify broad goals

14. Corporate Social Responsibility
The obligation of organizational decision makers to make decisions and act in ways that recognize interrelatedness of business and society
Traditional approach-benefit only stockholders
New age approach- benefit everybody involved within the corporation

15. Corporate Social Responsibility-Redbull
Actively supports Wings For Life-Spinal Cord Research Foundation
Aim to reduce their carbon footprint

16. Ethics
Involves the principals that define right and wrong decisions and behavior
Both a personal and an organizational issue and should be part of the strategic management process
Avon Products Inc creating its Worldwide fund for Women's Health
Both the right thing to do and boosting sales