1. General Moral imperatives
By Albert Bristol & Malcolm Carter

2. Contribute to Society and Human Well-Being
Obligation to consumer
Obligation to the environment
Avoid Harm to Others
“Harm”
Consider Potential Impacts
Be Honest and Trustworthy
Provide Full Disclosure
Be professional

3. Be Fair and Take Action Not To Discriminate
Honor Property Rights Including Copyrights and Patents
Give Proper Credit for Intellectual Property

4. Respect the Privacy of Others
Accuracy of Data
Protection from Unauthorized access/Accidental Disclosure
Honor Confidentiality