1. Customer experience begins with Membership Rewards section

2. Apply for Card Tab starts the acquisition journey

4. Card Awareness and features display Best for first time Credit Card users Card Awareness and features display Best for first time Credit Card users Guided Card Selection Short-listing of appropriate cards basis customer profile Guided Card Selection Short-listing of appropriate cards basis customer profile Displays All Cards Allows customer to select the card and compare the features Displays All Cards Allows customer to select the card and compare the features Sign up for future offers which shall be communicated through e mail or phone communication Referral program for customers where benefits will be offered to customers for customer referral This provides a virtual shopping experience to the customer on benefits accrued per transaction Special Email offers for customers which can be availed through the tab

5. Card Features can be studied by card selection out of all cards scroll Learn More about cards

6. Customer can select cards by stating his/her profile, search through features or avail special offers

7. Customer Quiz

8. Featured Cards

9. Comparison Matrix

10. Customer details

11. Card Selection by Features

12. Features Flow Chart

13. Feature Selection and second level flow chart

14. Feature based card Selection

15. Card Selection through the list of cards

16. Listing of cards by benefits

17. List of Cards

18. Card Features

19. Customer details

20. Add the cards for comparison

21. Comparison Matrix

22. Customer details

23. Sign up for Offers

24. Customer details

25. Card Swipe experience

26. Benefits of shopping through the card