1. Bauman Moscow State Technical University Marketing of Internet- services on the example of Amazon.com Chibisova V.G. EBM4-61 Supervisor Lapina L.E. Moscow 2014

2. 1. History 2. Marketing 3. Economics 4. Factors of success Contents

3. Founded in 1994 The world’s largest online retailer Selling 34 categories of goods Facts about Amazon.com

4. Founder Jeff Bezos Former vice-president of financial company

5. Most promising products Annual Web commerce growth at2300%

6. Books because: large world-wide demand for literature low price for books huge number of titles

7. Seattle, Washington

8. Marketing campaign 1994 1998

9. Comments and rates +=

10. Public opinion and advertising + =

11. the biggest river

12. Logo from A to Z

14. 20-40%

15. NO FAST MONEY

16. dot-com bubble

17. Conclusion Keys of success Client orientation Diversification Long-range planning; Marketing; Economy.

18. Thank you for your attention!