2.  Example Whizz Kids Whizz Kids  Can anyone tell us what Breakthrough does in 1 minute?

3.  What is social media  Real life uses and application  Social media as part of a bigger marketing and communications strategy  What social media can mean for Breakthrough UK

4.  Social media is web based and mobile technologies that enables people to connect, interact, communicate, and create and share content in a variety of ways.  But how is this useful for the real world

5. Social media - How many do you recognise?

8.  13 million supporters on his email list  3 million online donors  3 million Facebook friends  a peak of 8.5m monthly website hits  800,000 blogs  35,000 volunteer groups mobilised to run 200,000 offline events and  70,000 fundraising hubs raising $30 million

10.  Whizz Kids Whizz Kids  Rethink Rethink  http://www.lhmmedia.com/who-we-are/ http://www.lhmmedia.com/who-we-are/  Compare this to the Breakthrough website

11. Wanted to talk about disability in an inspirational and progressive way. Started blog www.martynsibley.com.www.martynsibley.com Use Facebook, tumblr or myspace as a platform to explain your views and motives. Show interesting photos on flickr and upload short videos from vimeo (just google these sites to find them). Then embed them on main site. More interesting and unique. Also use Twitter and Facebook to update people on real time events - allowing supporters to feel a part of what you are campaigning for.

12. Telling the story is only the beginning. Can add content but nobody listening. Start by googling disability blogs and discussion forums. Listen, learn and observe. Start to participate and air your own views. Use Tweetdeck In time people will engage with you as long as you inspire them in some way. You cannot do it alone – 2 way dialogue

13.  For Obama it was asking people to door knock, phone people, give money etc.  For the disability e-petition it was as simple as signing their name to a purpose.  The call to action can be small or big.  People need an action.  What that is only you can decide.  For www.martynsibley.com it is asking people to support the planning of and then attending innovative events on disability.

14. “If you do what you always did you get what you always got” Mark Twain

15. Recording and publishing an interview in 5 minutes Here’s one we made earlier  Breakthrough example Breakthrough example Collaboration opportunity together Mindmeister

16. We need you   How are you going to use social media for Breakthrough UK Less control/ greater freedom