1. OCR AS Applied ICT Business Documents

2. Session Outline Intro to flyers Outline of Flyers assignment Plan, produce and review own flyers

3. The Big Picture

4. Introduction to flyers For each letter identify the following: Purpose (to inform / to persuade / to entertain / to educate) Audience (age? gender? etc) Presentation techniques Good features Areas for development

5. AIDA Attention Interest Desire Action

6. What are the standard features of a flyer?

7. Assignment Communication 2 – Promotional Flyer Produce a promotional flyer to promote UK activity holidays that can be booked via Hornsea Travel Agent. The location and activity is up to you. This is an opportunity to include suitable images and text.

8. Flyer Plan Produce Evaluate

9. Plan Plan the layout and content of the flyer (on paper) Use common standards (e.g. layout of a flyer)

10. Produce Use common standards for layout Use a range of software tools Create new information and locate, use and adapt existing information. Combine different types of data (text/graphics/tables/borders/shading sound/video Create the first draft Annotate the first draft Spell check / proof read Correct errors Annotate drafts to show how you developed your document to meet its purpose Top Tips: Create flyer- save documents as a template - use template for creating the letter

11. Evaluate To evaluate your presentation you should consider: –what is good about it, what worked well; –what is not so good, what did not work; –how well it meets its purpose; –what could be improved if you produced it again; –how you refined your draft copies to meet the purpose more closely. To evaluate your performance you should consider: –what went well; –what went badly; –what you would do differently if you had to do a similar task in future.

12. Exempla Materials Example 1 Assessment Criteria