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Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 1 Lesson 1.3 Entertainment Marketing Learning Targets I can define entertainment. I can explain the impact ratings has on marketing and sports teams.
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Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 2 Terms entertainment marketing entertainment ratings
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Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 3 ENTERTAINMENT FOR SALE entertainment marketing influencing how people choose to spend their time and money on entertainment
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Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 4 What Exactly is Entertainment? entertainment whatever people are willing to spend their money and spare time viewing rather than participating in. Watching NFL Sunday Ticket Attending a concert at Riverbend Attending a REDS game Going to the movies
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Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 5 The Big Eye in Every Room Television changed the marketing of entertainment in a profound way. Ratings the number of viewers the program attracted. Higher the ratings = $$$$
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Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 6 Change Accelerated Technology improvements, including the internet, have facilitated distribution of sports and entertainment to the masses. Technology advances increase the success rate of reaching Target Markets.
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Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 7 Technology and Customer Feedback Audiences utilize technologies to communicate entertainment feedback. Texting Facebook Twitter
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Sports and Entertainment Marketing © Thomson/South-Western Project Extra Innings – page 27 1.) Select one or two players from your FFFL Team to be spokespersons for the NFL and explain why you picked them. 2.) Create a FLYER that advertises your FFFL Teams Summer Camp (utilize the 4P’s). 3.) Attendees will receive a sports bag with your FFFL Teams merchandise…..what will you included in the sports bag? Why did you select those items? 4.) DO NOT ANSWER 5.) Create a contest (write down your ideas) that will encourage males ages 12-18 to get more involved with the NFL.
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Sports and Entertainment Marketing © Thomson/South-Western 1.C – Distribution 2.F – Gross Impression 3.A – Demographics 4.K – Promotion 5.G – Marketing 6.D – Entertainment 7.J – Product 8.L – Ratings 9.H – Marketing Mix 10.B – Discretionary Income 11.D – Product/Service Mgt. 12.A - Celebrities Chapter 1 Slide 9 Chapter 1 - Textbook Assessment
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