1. Emmorfia McKinstry EDUC-7101-2: Diffusion and Integration of Technology in Education Dr. Amar Almasude & Dr. Timothy Powell Blackboard Storyboard Innovation

2.  Improved communication  Increased availability  Quick feedback  Skill building  Tracking

3.  Blackboard Inc formed by the joining of two companies Blackboard LLC and CourseInfo LLC.  1997 - Founded by Matthew Pittinsky and Michael Chasen (started as consulting firm providing technical standards for online learning applications)  1998 – Merged with CourseInfo LLC, a small course management software provider that originated at Cornell University, which was founded by Daniel Cane and Stephen Gilfus  2004 – Went public  2009 – Purchased ANGEL Learning (educational software development company developed by Indiana University

4.  To increase the impact of education by transforming the experience of education.  Intended Audience:  Textbook Publishers  Government  Corporations  Associations  Military  Educational Institutions ▪ Administrators ▪ Faculty/Staff ▪ Students

5.  Integrate with various other technologies  Integrate with mobile phones  Alert & Notification Systems  Product line includes  Blackboard Learn (learning system, community system, and content system)  Blackboard Transact (transaction system and community system)  Former WebCT, Inc’s products (Vista and Campus Edition)

6.  To provide a user-friendly means of inputting course information, such as syllabi, references site, and study guides on the web.  Used to manage e-learning, transaction processing, ecommerce, and online communities  Develops & Licenses Software Application ▪ Over 12 million users ▪ 2200 education institutions ▪ More than 60 countries ▪ 12 languages  Product line includes: ▪ Blackboard Learn (learning system, community system, and content system) ▪ Blackboard Transact (transaction system and community system) ▪ Former WebCT, Inc’s products (Vista and Campus Edition)

7. To provide a user-friendly means of inputting course information, such as syllabi, references site, and study guides on the web.

8.  Distance Learning  Technical Difficulties  Software hard to learn  Certain options restricted to specific operating systems  Inefficiencies in bandwidth when downloading materials  Cost

9.  Blackboard Inc formed by the joining of two companies Blackboard LLC and CourseInfo LLC.  1997 - Founded by Matthew Pittinsky and Michael Chasen (started as consulting firm providing technical standards for online learning applications)  1998 – Merged with CourseInfo LLC, a small course management software provider that originated at Cornell University, which was founded by Daniel Cane and Stephen Gilfus

10.  2000 – Acquired Richmond based competitor MadDuck Technologies  2001 – Purchased CampusWide Access Solutions Inc. from AT & T and CEI SpecialTeams from iCollege Inc.  2002 – Purchased Promethius from George Washington University  2003 – Acquired SA Cash  2004 - Went public  2009 – Purchased ANGEL Learning

11.  Used globally  Contracted to the IMS Global Learning Consortium  Worldwide non-profit organization within the National Learning Infrastructure Iniative for Educause  Named to Forbes.com Most Connected Campuses List  Products offered in 12 languages to over 2200 learning institutions  Contain more than 2500 supplements from educational publishers  Traded on the NASDAQ

12. (Based on Research by Everett Rogers and Geoffrey Moore) Distribution of User Categories InnovatorsEarly Majority Late Majority TraditionalistEarly Adopters

13. Time Number of Users Innovators Early Adopters Early Majority Late Majority Traditionalist

14.  Content delivery with custom paths  Assessment tools for feedback and analysis  Participation in common cartridge/IMS development  Portfolio capabilities  Communication tools

15.  Innovators – Educational institutions, corporations  Early Adopters- technology savvy teachers, students  Laggards- veteran teachers  Most Useful Perceived Attributes- observability, trial, and relative advantage.  BlackBoard is a valuable learning tool.

16.  Decentralization is the preferred diffusion method ▪ Problem-centered approach ▪ Shared diffusion decisions ▪ Local experimentation ▪ Horizontal networks ▪ Peer diffusion

17.  Key Change Agents: Educational institutions, teachers, students, corporations, military  Use of 7 roles  Identify and discuss a need  Exchange information with others that can help impact the process of change  Analyzing the problem  Develop possible solutions and began action  Determine level of stability and respond accordingly

18.  BlackBoard has reached it critical mass  Gives instructors, CIOs, technologists, systems administrators and others dedicated to the success of e-learning access to a broader expanse of expertise and best practices, and allow them to maximize the value and usefulness of their e- learning systems  A full online campus with learning communities and shared digital content resources  Easily integrated with other technology  Used globally

19. ROLE of CHAMPIONS  Need  Improved communication  Increased availability  Quick feedback  Skill building  Tracking  Matching Need  Creation of BlackBoard  Accessed anytime anywhere  Mini applications- Building Blocks  Collaborative tool

20.  Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York: Free Press  www.blackboard.com www.blackboard.com