1. The Six Roles of Media

2. Information The media supply information about important events both at home and on the other side of the world

3. Influence The media influence what we talk and think about, whether it’s the latest hit movie, a celebrity scandal, politics or the latest medical advancement Our knowledge and opinions are shaped by information and viewpoints the media provide

4. Expanding Personal Experience The media allow us to expand our personal experience They allow us to share in adventures like an African safari or to witness the horrors of war or famine

5. Images We Accept As Normal The media show us the images we come to accept as normal Media personalities, models, and performers set standards of appearance, language, and behaviour that influence us all

6. Advertising / Public Relations Advertising and public relations messages reach us through the media, persuading us to buy products, accept ideas, and adopt positive images of institutions and corporations

7. Entertainment The media entertain us We spend much of our leisure time listening to music, watching movies or television, playing video games, surfing the internet or reading books