Download presentation
Presentation is loading. Please wait.
Published byWillis Booker Modified over 8 years ago
1
Role of Advertising in an IMC Campaign IMCY Award Competition Workshop October 22, 2007 Presenter: Professor Sheila Wexler
2
Role of Advertising in an IMC Campaign n How do I use advertising to reach a particular target audience? n Difference between B2B and B2C audiences
3
Role of Advertising in an IMC Campaign Creative message strategy n Core identity n Features/benefits n Value proposition n USP
4
Role of Advertising in an IMC Campaign Creative message strategy n Think n Feel n Do
5
Role of Advertising in an IMC Campaign Media strategy n What do I know about the target audiences? n Where are they most likely to be found?
6
Role of Advertising in an IMC Campaign Media strategy n Connect between an audience and a brand n Reinforce the brand’s image n Enable two-way communication and feedback
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.