1. Vision ES Social media will –Offer high quality science content in a variety of formats that appeal to various age groups –Increase public awareness of ES science –Communicate timely information –Engage interactively with the public –Provide an informal venue for discussion between scientists and the public –Allow ES scientists, students, etc to share photos/stories/work and engage in discussion –Increase brand recognition * 75% of computer users 12-49, 50% of users 50-65 and 25% of users 65+ belong to a social network or use another form of social media on a regular basis (Lenhart et al., 2010). Social Media

2. Content guidelines –New ES products/info is first priority –ES in the news –New products/info from partner organizations –Science or hazard related events –Timely or relevant news –Education related items –Highlights of ES science, activities, photos, etc Deployments –Have Tweeted and posted from Hazards on Capitol Hill SCEC Conference LAB/ES Meeting GSA SESE Day ASU Homecoming AGU (Soon!) –Covered the VA EQ (and equipment deployment) and hurricane –Highlighted all observatories, several active field programs, data products from all working groups and several recent publications –Featured many “ES in the News” articles –Have run “Photo of the Day”, “Station of the Day” and “Quote of the Day” features –Highlighted Education and Outreach products –Featured activities and products from our partners Social Media Content and Deployment

4. Meeting Vision Objectives ES Social media will –Offer high quality science content in a variety of formats that appeal to various age groups FB and TW (ages 18-50) Will post videos/blogs etc. as they are created (all ages; ages 18-29) –Increase public awareness of ES science Already have over 67,000 post views! –Communicate timely information VA EQ, hurricane, various conferences, other breaking news stories –Engage interactively with the public Posting polls, public events (posting and attending) –Provide an informal venue for discussion between scientists and the public ACTION ITEM - Need to encourage more ES scientists to visit and post –Allow ES scientists, students, etc to share photos/stories/work and engage in discussion Several active field programs have posted photos, including pics from VA deployment –Increase brand recognition (all of the above) Social Media