1. 3D Project – “3D world Created by Sony” Theatrical – [Nine] new films planned to be theatrically released in 3D in FYE11 through FYE13, including Men-in-Black III, Spider-Man, and The Smurfs Home Entertainment - Introduced 3D titles on Blu-ray with the release of Cloudy With a Chance of Meatballs in June 2010, supporting 3D Bravia launch with product bundling opportunities Television - Launch 3D Network in First Quarter CY2011 in partnership with Discovery and IMAX Technology - Evaluating systems for new 3D program production; creating and driving industry support of 3D authoring tools, technologies, and processes; launched Sony 3D Technology Center to demonstrate Sony’s expertise in 3D content creation/manipulation SPE Support for the 3D Format

2. 3D Project – “3D world Created by Sony” Scott Sherr to Provide SPE 3D Release Slate

3. 3D Project – “3D world Created by Sony” More formal, coordinated approach to Cross-Sony production of 3D content beyond theatrically released films Appetite for investing in conversion of catalog films for Blu-ray, PSN, 3D Network and other initiatives if Blu-ray revenues alone do not cover conversion costs SPE Support for the 3D Format