1. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092lgbttobacco@gmail.comscoutout@gmail.com LGBTs & Tobacco June 28, 2006 * Alderbrook, WA Scout, Ph.D. Director, T-Free The National LGBT Network for Tobacco Control and Prevention

2. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Outline of Presentation 1.Impact 2.Case study: how they target us 3.Response 4.CDC + Legacy + RWJF + states 5.Next steps

3. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Disproportionate impact In a recent full probability study (CA), LGBT men smoked 50% more than the general population, and LGBT women smoked almost 200% more than the general population.

4. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com We don’t feel targeted  In the survey above, 7 out of 10 LGBT men and 4 out of 5 LGBT women thought smoking was no bigger problem for LGBTs than everyone else  Despite record high prevalence rates reported by the same group.

5. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Youth Impact  Surveys consistently show high impact among LGBT youth.  1999 Growing Up Today Survey  9.3 % of heterosexual v. 42.9% of lesbian/bi female adolescents  8.2% of heterosexual v. 17.4% of “mostly heterosexual” male adolescents.8

6. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Our leaders rarely see it as a priority  UCSF researchers found that only 17% of 75 LGBT community leaders listed tobacco as a top three LGBT health issue.

7. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com We’re not angry  When UCSF researchers conducted focus groups in the LGBT and African American communities they found that African Americans were primarily angry when shown depictions of tobacco industry targeting, while LGBTs were primarily grateful.

8. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com The toll Tobacco kills more LGBT people than any other health issue.

9. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092lgbttobacco@gmail.comscoutout@gmail.com Case Study of Targeting

10. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com CA Prop 10 ballot initiative

11. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Big Tobacco works together to plan opposition

12. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com And recruits an LGBT community leader

13. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com OK to target LGBTs, but not “minorities”

14. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Check, how much money have they given us?

15. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Offer people money

16. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Create the timeline

17. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Target LGBT civil rights group

18. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Hit them again, and again

19. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Target the LGBT media

20. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Make a list of all media to blitz

21. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Don’t forget any

22. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com I said don’t forget any

23. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Not done yet

24. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Aaaand, that’s it

25. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com It’s going to cost you

26. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com But you’ve already been watching LGBT media

27. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Now, how will we sell this?

28. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com When LGBT leaders aren’t on board?

29. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Themes that resonate with LGBTs 1.Lifestyle regulation 2.Government intrusion into private lives 3.Removing choice as an option for life decisions

30. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Spend money, find the best pitch

31. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Actually spend lots of money

32. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Work at home and earn $15k in 2 months!

33. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com No we said spend LOTS of money

34. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com And……. Still lose  In a “heartbreakingly close” vote, Proposition 10 passes in 1998.

35. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Another brief example

36. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Hire more LGBT consultants

37. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Pay them

38. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Get listings of LGBT events

39. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Sign contracts to promote

40. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Show CEM calendar

41. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Response  CDC  Legacy  RWJF + states  Approximately 60 LGBT tobacco control projects nationwide at last count (2004)

42. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com Example DC CIA  Work with existing groups  Recruit LGBT leaders  Neutralize LGBT paid tobacco opposition  Pressure key alderman  Stand and be counted!

43. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com How can you help?  Document your lessons learned  Create new strategies others can use  Help create successes we can learn from  Participate in national organizational activities  Spread the tobacco control vibe around to yr national counterparts in LGBT

44. T-Free lgbttobacco@gmail.com * Scout scoutout@gmail.com 401-263-5092 lgbttobacco@gmail.com scoutout@gmail.com National Network for LGBT Tobacco Control Next event 4 th LGBTI Anti-Tobacco Summit July 11 th, Washington, DC.