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Published byAnthony Henry Modified over 8 years ago
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Zion Brew Ranch “Home of Adventure…and Beer”
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The Ranch
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12 cabins (year 1) ($79-99/night) – 24 cabins by year 5 25 primitive campsites ($20-25/night) 15 campsites with electric and sewer ($30- 35/night) Zion Brew Ranch Pub Zion Brew Ranch Camp Store Laundry and shower building
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The Pub at Zion Brew Ranch
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Leased to Red Rock Brewery Lease Rate $5000/month with a 5 year commitment Specializing in local sourced, sustainable, and delicious American cuisine Master brewer taught homebrewing classes
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Homebrewing
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2 sessions during peak season Monday- Wednesday and Friday –Sunday 1 session during non-peak season Friday-Sunday Session includes 3 days for $199 – Day 1: Brewing 6-10pm – Day 2: Fermenting 6-9pm – Day 3: Bottling 6-9 pm Option to purchase home brewed beer from The Pub at Zion Brew Ranch
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Market Research
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Tourist spent $7.5 billion in Utah in 2013 The 5 national parks in Utah had 7 million visitors in 2013 The craft beer industry grew $2.4 billion from 2012-13 60% of homebrewers are between 30-49 years old and have a household income of above $75000 78% of homebrewers are married or in a domestic partnership 75% of campers are between 28-52 years old and have families The average household income for a camper is $60,000/year
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Target Market
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Males between 30-49 who are married (or have a domestic partner). -Have a family…even better!!
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Financials
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3 Investors $795,660 business loan Total Startup costs $1,591,320 $200,000 + net income year 1-4 $50,000 net income year 5 due to increased salary of owners Dividends paid yearly All employees paid above industry standard
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