1. I. History of British Airways II. British Airways Strategy III.British Airways alliances

2. I. History of British Airways 25 August 1919 First international flight between London and Paris

3. I. History of British Airways 1925 Imperial Airways was providing services to Brussels, Cologne and Zurich

4. I. History of British Airways 1938 Bristish Airways and Impérial Airways are nationalised

5. I. History of British Airways 1974 Real birth of British Airways with the murger of BEA (Bristish European Airways)

6. I. History of British Airways January 1976 First flight

7. January 1976 : First Flight

8. I. History of British Airways 1981 A new chairman for British Airways : Lord King

9. I. History of British Airways February 1987 British Airways is privatised

10. 24 october 2003 : Last flight

11. II. British Airways Strategy Destinations offered by British Airways  United Kingdom  Europe  North and South America  Africa  Caribbean  Middle East, Far East  South Asia  Australia

12. British Airways all around the world

13. II. British Airways Strategy What sort of prices ?  Economy* : 15 to 74 €  Business club* : 125 to 259 €  First* : 380 to 500 € * Exemple : London - Paris

14. II. British Airways Strategy What sort of customers ?

15. II. British Airways Strategy Customer satisfaction Inquiry of satisfaction Listening Communication Accessibility

16. III.British Airways alliances Code share-carriers : A company works for British Airways Franchises/Alliances with hotels, restaurants and others subsidiaries all around the world.

18. British Airways and America

19. III.British Airways alliances One world Alliance

20. Sources :  British Airways web site: http://www.bristishairways.comhttp://www.bristishairways.com  Air Liners http://www.airliners.nethttp://www.airliners.net