1. [aesthetics of interactive arts] [semester project: marketing plan] [prepared by jenny mizutowicz] [aesthetics of interactive arts] [semester project: marketing plan] [prepared by jenny mizutowicz]

2. [logo]

3. [competitors] [positioning]

4. [target market] young professionals 25-40 annual income $50K + residing in uptown dallas single or newlyweds [positioning]

5. [marketing recommendations] advertising public relations social media direct marketing

6. traditional and online [marketing recommendations] [advertising]

7. request editorial calendars for pitches “hiring” press release “grand opening” press releases send unique dish to reviewers keep eye out for awards [marketing recommendations] [public relations]

8. [marketing recommendations] [social media] twitter account: @SaborDallas@SaborDallas follow dallas residents & @dallashappyhour@dallashappyhour

9. [marketing recommendations] [direct marketing] direct mail piece to uptown residents

10. [projections] press releases & pitches will generate traffic social media will build happy hour base advertisements and direct mail will maintain happy hour patrons will discover food

11. [evaluation criteria] 1. is the presentation aesthetically pleasing? (powerpoint & logo) 2. are the marketing recommendations effective? (thoroughness, organization, generate traffic)