1. The importance of Consumer Behavior for Entrepreneurial Decision Making; A Future Challenges

2. How individuals or groups acquire, use and dispose of products, services, activities and ideas, in order to satisfy needs and desires over time.

3. 3

4. Model of Buyer Behavior 5 - 4

5. 5 - 5 Characteristics Affecting Consumer Behavior –Culture Forms a person’s wants and behavior –Subculture Groups with shared value systems –Social Class Society’s divisions who share values, interests and behaviors Cultural Social Personal Psychological Key Factors

6. 5 - 6 Characteristics Affecting Consumer Behavior –Groups Membership Reference –Aspirational Opinion leaders –Buzz marketing –Family Many influencers –Roles and status Cultural Social Personal Psychological Key Factors

7. 5 - 7 Characteristics Affecting Consumer Behavior –Age and life cycle –Occupation –Economic situation –Lifestyle Activities, interests and opinions Lifestyle segmentation –Personality and self-concept Cultural Social Personal Psychological Key Factors

8. 5 - 8 Characteristics Affecting Consumer Behavior –Motivation –Perception –Learning –Beliefs and attitudes Cultural Social Personal Psychological Key Factors

9. 10 Karakter Unik Konsumen Indonesia 1.Short term perspective 2.Unplanned Behaviour 3.Like to Socialize 4.Gaptek 5.Ogah Ribet 6.CoO effect 7.Religious 8.Gengsi-an 9.Strong in sub-culture 10.Low environment conscious Based on Frontier Study 2005-2009