1. The Address of Quality www.besdfurnitures.comwww.besdfurnitures.com

2. OUR MISSION To provide the most suitable and comfortable furniture all over the world which is setting its trying to meet customer expectations. From design through fulfillment, we continuously strive to provide the best product at the best prices accompanied by the best service to get customer satisfaction,contribution to national economy production cost, efficiency, quality comprehensions.

3. OUR VISION To creating long-term relationships with our customers by providing an outstanding environment in which to shop and work. To develop a strategic partnership with our suppliers to provide the best in furniture and services that the industry can offer. To be one of the top 5 preferred brands for panel furnitures, sitting group, mattress and home textile products.

4. INDUSTRY AND MARKET ANALYSIS The furniture industries are positioned very carefully.This is high-quality furniture combining workmanship and ergonomics for the customer who understands quality, is a user of high technology equipment, and is willing to spend money on the best.

5. INDUSTRY AND MARKET ANALYSIS The marketing analysis is based mainly on making the right information available to the right target customer. The marketing has to convey the sense of quality in every picture, every promotion, and every publication.

6. INDUSTRY AND MARKET ANALYSIS Furniture industry is getting more attractive for people in recent years. Consumers have started to pay attention their interior of their homes. There are many active buyers which increase market value of furniture sector. With the entering of big furniture firms,the competition has been incerased.

7. INDUSTRY AND MARKET ANALYSIS World; Heart of the furniture is Italy in the world.Especially, furniture sector in Italy in 2008-2010 cover furniture production, domestic consumption furniture imports and exports and production prices.

8. INDUSTRY AND MARKET ANALYSIS Predicted market in Italy is 280 millon dollars; The performance of the Italian furniture sector, providing trends and forecasts on furniture production, furniture consumption, furniture imports and exports, prices, competitiveness and foreign demand. Pricing; Predicted numbers for furnitures sale about between 250 dollars and 100.000 dollars.

9. BUSINESS DESCRIPTION Our e-bus operates in furniture industry. Being the best site that provides safe,comfortable and cheap furnitures. Our purpose; Providing a specialised service for customers by going their homes to design their home styles according to the customer needs and expectations.

10. BUSINESS DESCRIPTION Our capital will be 60.000 TL. The site will open when we find a furniture factory and production units and designers.

11. The Address of Quality www.besdfurnitures.comwww.besdfurnitures.com

12. GOALS To help customers to live desired comfortable and perfect sweet homes. One of our mission is to increase the popularity of online furniture. Customers can also design their furnitures on our site.

13. GOALS We focused on succes,stocking,popular colours of the entire line for a ‘quick shop’ programe solving on issue that has been a challange for other company To keep pace withthe customers’ demand manufacturers are offering expanded product line and custom options

14. OBJECTIVES In coming 8 years the site will be the most clicking/preferred online fine furniture marketplace in Turkey. Following 3 years we want to reach 800.000 TL income.

15. OBJECTİVES Unique long-term relationships with Italian furniture manufacturers will transfer to the buyer of this internet business opportunity. Besd furniture is composed of 300 firms that directly employs 80.000 and provides indirect employment to 140.000 individual

16. BUSİNESS MODEL Viral Marketing Word-of-mouth marketing in which customers promote a product or service to friends or other people. A single company’s website and stores where products and services sold.

17. ADVERTISING Paid Search engine Viral Marketing Paid Billboards Affiliation

18. BUSINESS MODEL B2C Marketing The report higlights interesting examples of web-based e-comunication and e-catalogue initatives supporting selling activities. Consumer marketing executives need to adapt their b2c marketing and sales strategy.

19. The Address of Quality www.besdfurnitures.comwww.besdfurnitures.com

20. SECURITY AND PRIVACY Do not provide or sell your details to third parties Secure payment conditions,payment at door Do need this data to process your order They are stored on your site

21. To the highest degree of security You have to right to access any data related to you

23. REVENUE MODEL Cutomer registration and sold furnitures %1.2 commissions from sold furnitures Advertising fees our target profit will be 50.000 ytl.

24. TARGET MARKETS Customers people who want to design their home furnitures sweetly teenages who want to create and change many various models children redecorators new married couples

25. As a market Hotels Companies Cafes which want to create diffrently decoration

26. TARGET MARKET OBJECTİVES Earn 60,000 YTL profit for each month/ 960,000 YTL profit for each year. Place our web address in the first line of the search engine Google Turkey.

27. The Address of Quality www.besdfurnitures.comwww.besdfurnitures.com

28. Competitive intelligence is defined as having four specific goals: – Detecting competitive threats – Eliminating or lessening surprises – Enhancing competitive advantage by lessening reaction time – Finding new opportunities Besdfurniture.com can use it to analyze the market and what their competitors are doing or planning in the near future Competitive intelligence is believed as a process of monitoring the competitive environment USE OF COMPETITIVE INTELLIGENCE

29. THREAT OF NEW COMPETITION Furniture industry is depressed right now, which could be one reason why furniture industry has very few barriers for new entrants.

30. COMPETITORS AT HOME Our web sites difference from others is able to offer competitive prices with high grade quality. On the different areas that we work with we have our own people which follow the orders placed, giving the correct information to the suppliers we are able to avoid problems for the buyers.

33. SWOT ANALYSIS Strengths *Well known brand with loyal customers. *Offer a unique product or service. *Offer low competitive prices. *Pictures of all product. * Easy to navigate of our web site. * Every page have a link back to your homepage

34. SWOT ANALYSIS Weaknesses *Too many banners. *Available only English and Turkish versions. *Communication between manufactures and retailers very complex.

35. SWOT ANALYSIS Opportunities * Developing market. *Expand nationally *Increasing demand of customers for leisure, confort and flexibility. *Keeping customers of satisfied with the support of service.

36. SWOT ANALYSIS Threats *Global financial crisis. *Risk that the service offers will be copied by the competitors. *Growing competitive pressures. *Increase entry of new competitors

37. THANK YOU FOR YOUR LISTENING ECEM ŞAVKLI A.DAMLA ÇİÇEK SELEN BALÇIK BESTE ALVER