1. High-level market surveys

2. Who we are? The first company specializing in high- level execution and analysis of online market surveys

3. What we do? Consumer behavior survey Evaluation of advertising campaign efficiency Price sensitivity research Online testing of promo materials and advertising concepts Company image and brand research

4. We will help you to Enter new market Launch new product or service Raise and maintain market share Make repositioning Raise advertising campaign efficiency Test creative concepts

5. How and what kind of surveys do we make? Modern technologies give the possibility to: reduce time and cost of survey make more complicated surveys carry out all kinds of surveys:  questionnaire  focus groups

6. Internet users share in Russia Internet penetration (cities 1 mln.+) +64% Comcon Data 2007

7. Who are our respondents? Sex% Women29,43% Men70,57% Total100% Age% <=195% 20-2939% 30-3928% 40-4911% 50+17% Total100% Education% High school24% College23% University51% Postgraduate1% MBA1% Total100% Our respondents represent young, wealthy, educated and active population layers.

8. How we invite respondents into our panel? registration filling each form participation in contests and partners programs updating registration information in time Respondents are invited via the Internet. Respondents enter the panel as they get reimbursement for:

9. Who the panel works? Example: You need to question men aged from 25 to 32 years with monthly income more than 1000$ who use razor X We invite men aged from 25 to 32 years with monthly income more than 1000$ from our panel to fill a screening questionnaire. Respondents who comply with the key demand (who use razor X) continue to fill the full questionnaire  Our online form counter lets us to get the needed selection in accordance with the quota

10. Why online surveys? Faster Trustworthy Cheeper Selection is formed at the preliminary stage Feedback from respondents Full and accurate forms

11. Online surveys are trustworthy and safe respondents do not know the demands they must comply for anonymity reduces the risk of fraud we partially check the questionnaires client information is closed to respondents at all the stages of the survey we use filters on competitors company names and fields names Internet technologies reduce the risk of getting wrong information and espionage of competitors

12. How we check the panel? Respondents take part in surveys not oftener than 4 times a month «Reality» of respondents is checked through phone questionnaire Blind clicks are checked by time couter :  In accordance with length and complexity of each question and with the number of variants time limit is stated for each question  Online questionnaire doesn’t let respondents to miss questions and the amount of answer variants chosen is limited

13. How do we make the survey ? The client: determines objectives and tasks describes target audience Profi Online Research: determines survey method makes questionnaire programs the questionnaire invites respondents for the survey checks answers of respondents Manage survey data and make report

14. What effects the survey cost? Main factors: number of respondents “cost" of a respondent number and complexity of questions Other factors: «availability» of target audience (share of target audience, who are ready to answer the survey questions, in the panel)  we can invite custom selection specially for your survey  need for extra data to make the questionnaire  special demands for the report

15. Price and periods -Minimal offer - $1000 -Minimal cost of 1 respondent (depending on social status, income and other factors) - $1,5 -Minimal survey period – 2 weeks

16. Special offers We will question 1000 respondents for $1000. The research may be carried out in most of the Russian regions. Terms and Conditions: The survey should be made in one region This should be a quantitative research The questionnaire should contain not more then 40 questions 50% prepayment Additional materials (flash-models, banners) are extra

17. European respondents profile

18. Number of respondents in Europe Total number – 43601 respondents

19. Respondents profile (sex)

20. Respondents profile (age)

21. Respondents profile (education)

22. Respondents profile (household income) Country under $30,000 $30,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $149,999 $150,000 and moreTotal USA21%22%28%16%8%5%100% UK13%21%36%19%7%4%100% Germany16%27%38%11%6%2%100% France20%24%26%14%9%7%100% Italy19%23%30%18%6%4%100% Spain23%26%29%16%4%2%100% Russia39%37%14%5%4%1%100%

23. Respondents profile ProfessionUKGermanyFranceItalySpainUkraine Czech RepublicBelorussia Business Owner8%9%7%11%12%10%9% 6% Top Manager22%24%19%23%20%13%16% 21% Senior Manager27%28%26%24%26%23%32% 28% Junior Manager20%14%16%19%22%26%21% 19% Public Service Employee7%10%11%7%5%6%8% 12% Student4%5%6%5%3%13%6% 8% Temporary unemployed1% 2% Other11%9%14%10%11%8%7% 4% Total100%

24. US respondents profile

25. US respondents Gender% Female48% Male52% Total100% Age% <=191% 20-2915% 30-3936% 40-4927% 50+21% Total100% Completed Education% Public School1% High School21% College43% Post-Graduate University16% University19% Total100% Total number of respondents: 9 348

26. US respondents Household Income% Under $30,00021% $30,000 to $49,99922% $50,000 to $74,99928% $75,000 to $99,99916% $100,000 to $149,9998% $150,000 or more5% Total100% Profession % Business Owner 11%11% Top Manager 23%23% Senior Manager 29% Junior Manager 12%12% Public Service Employee 6%6% Student 4%4% Temporary unemployed 1% Other14%14% Total100%

27. Contact Kate Petrosyan e-mail: kate@profiresearch.ru mobile phone: +7 (926) 594-2917 skype: nl_eu_001 Elena Smirnova e-mail: elena@profiresearch.ru mobile phone: +7 (916) 682-8964 skype: lismirnova