2. The Worth of Information

5. What the dot-com crash teach us? If you build it...... they do not come.

6. Meta Data and Links

7. The worth of information Two ways to turn information into wealth –Stop other people having access to that information –Promoting favourable information Sometimes the two combine –Information found near the top of search engines is seen as more authoritative than information found later on. –(87% of respondents, survey size 1091, bigmouthmedia)

8. Growing interest in meta data

9. Links (citations) Take 100 chemistry papers and don’t bother to read them. Skip straight to the citations. Calculate which paper is cited the most often. Is that your chemistry authority? Google thinks so.

10. Some Google results For the search [postdoc placements] 1.Imperial College 2.Bristol 3.London School of Economics 4.Leeds 5.Sanger 6.Oxford 7.“TipTop Jobs” (A physicist mailing list) 8.Brunel 9.The Foundation for Science and Technology 10.Trovit Jobs

11. Some Google results Which Universities rank for [EPSRC funding]? –Manchester –Bristol With ease of publication comes the concept of “personal branding”. In the commercial world it can be hard to prevent a company spokesperson becoming synonymous with the company.

12. Press Release

13. A Press Release is generally a single page of information It is designed to spread selected information as widely as possible. For example; –Company X appoints Manager A –Company Y buys Company X –Company Y launches Product B This is not marketing. This is the process of putting the facts and figures into public domain.

14. Press Release Case Study Took 25 “Company Y launches Product B” press releases On average: –2.4 hours to write the press release –0.5 hours to apply any tags / meta data –6.4 hours to distribute the PR across the internet Average total cost: £1, 250 Ratio of 2:1 in favour of promotion over creation Reviewing how many times the press release was accessed? –On average; 1.8 hours

15. Google on the Press Release

16. Repository APIs Ologeez is designed to make the discovery of papers easier and to facilitate the discussion of papers.

17. Influencers

19. The Flow of Information Blog Topic A Major Blog Topic A More Blogs Topic A Time

20. The (media) Guardian’s Social Network

21. Del.icio.us (soon to be www.delicious.com) Community bookmarking / meta tagging

22. What Would Google Do?

23. Crawl and Index Google makes little use of meta tags. Google does not access databases; it reads webpages.

24. Sitemaps.org

25. Google Scholar [Edinburgh]: 1,210,000 matches [Glasgow]: 747,000 matches http://scholar.google.co.uk

26. The Worth of Information

27. Your Personal Information $15 billion valuation –Facebook is not a very good advert platform. –Raises most money from virtual gifts. –It is a huge database of personal information.

28. Anonymous Legal Clients Legal Firm A –Personal Injury lawyers –Every “whitepaper” download is worth £125 Legal Firm B –Business and Celebrity Reputation –Every case study download is worth £10,500

29. Flickr photo credits –http://www.flickr.com/photos/ian-s/2152798588/ –http://www.flickr.com/photos/amulligan/255741975/ –http://www.flickr.com/photos/strangebehaviour/373515759/

30. Thank you –Andrew Girdwood –Andrew.Girdwood@bigmouthmedia.comAndrew.Girdwood@bigmouthmedia.com –Twitter: AndrewGirdwood