1. “Be Wrong” A Wrong Gear Online Advertising Campaign Be Wrong.

2. Meet the Team Be Wrong.

3. Presentation Overview The Challenge Campaign Objectives The BIG Idea Creative Genius Search Engine Optimization Be Wrong.

4. The Challenge Superior product + too little brand awareness = Be Wrong.

5. Objectives Create an online community which will help to brand Wrong Gear as the new “must have” snowboarding gear  Increase brand awareness by 40% over a 1 year period  Increase sales by 20% over the same 1 year period Be Wrong.

6. BIG Idea Who are we talking to? Be Wrong.

7. Research Important insight - ambivalent to corporate social networking - need reward - quirky humor, sex appeal, aggression are attn getters - top past times - surfing web - reading blogs - watching videos - social networking - listening/downloading music/podcasts - gaming - watching movies at home

8. adventurous risk taker Be Wrong.

9. A Wrong Attitude Generation that thrives on “wrong” humor Being “wrong” is cool It’s part of in group behavior Be Wrong.

10. Be Wrong Be Wrong.

11. Creative Genius Microsite/blog Funnel consumers to this site Viral videos App Extras/suggestions Be Wrong.

13. Virus video Posted to website by Wrong Gear and visitors Weekly Create a community Be Wrong.

14. Virus video Be Wrong.

15. Virus video Be Wrong.

16. Virus video Be Wrong.

17. Virus video Be Wrong.

18. Virus video Be Wrong.

19. Virus video Be Wrong.

20. Virus video Be Wrong.

21. iPhone/iTouch app - target demographic - gamers - branded entertainment ‘be wrong’ theme - fun, convenient & outlandish humor - accompanied by mobile be- wrong.com site Be Wrong.

23. Quick play. Gear options. Suit up in the latest Wrong Gear. Visit Wrong Gear website

25. Be Wrong.

26. SEO: News Page Update frequently: 1/week or more Videos are great! Post them more often Be Wrong.

27. SEO: About Page You never talk about snowboarding! Be Wrong.

28. Words for SEO Snowboarding Winter Sports Boarding Snow Half-pipe Slope Wrong Powder Wrong Gear Goofy Snow Fashion Apparel Mask Snow Mask Mountains Moguls Ski Lift Charles Evans Jr. Timmy Fletcher Sam Fu Brett Morris Alice Gong Trevor Rose Be Wrong.

29. SEO: Shop Page E-commerce? How can we buy products online? Be Wrong.

30. Suggestions/Ideas Be Wrong. Build the site into the new line of masks!!

31. Suggestions/Ideas Be Wrong. Social networking sites - can’t strongly brand look & feel, censored - come and go - create awareness for WG brand - promote Be-Wrong.com - teaser content

32. Digital Sponsorships - Snowboarding and Skateboarding videos and podcasts - Also available on Be Wrong.

33. Digital Sponsorships - Snowboarder Magazine - digital - monthly unique visitors - 120,000 - 1st in organic search for ‘snowboarding videos’ - have a pre-roll ad on each video Be Wrong.

34. Questions? Be Wrong.