1. 2012 Viewing Trends Overview

2. Irish adults aged 15+ watched TV for an average of 3 hours 35 mins every day in 2012. 8 minutes longer per day than they viewed in 2010. 92% ( 3hrs 17 mins) of this viewing was live with the other 8% ( 18 mins per day) time shifted. Children watched TV for 2 hours and 24 minutes each day. 15 minutes of this was time shifted while 2 hours & 9 minutes of their daily viewing was live. Total Viewing 2012 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Men 15+ and adults over 55 did the least amount of timeshifting. Housekeepers and those over 55 watch the most amount of TV per day – both in excess of 4 hours Average Minutes Viewed Daily 2012 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TAM Ireland subscribing channels reached 90% of adults each week and 94% of housekeepers with kids. 89.5% of ABC1 adults viewed our channels every week. Weekly reach of TAM Ireland subscribing channels 2012 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

5. Total Commercial Impacts 2012 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National Commercial impacts remained strong in 2012 with almost 53 million impacts per individual.

6. Average Number of Commercial Spots seen per Day 2012 AudienceAverage Number of Spots seen per Day Individuals 4+36 Adults 15+39 Adults 15-2428 Adults 15-3430 Adults 25-4433 Adults 45+48 Adults ABC129 Housekeepers47 HK with Kids40 Children20 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

7. Top 10 Advertisers in 2012 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 UNILEVER IRELAND 3 RECKITT BENCKISER 4 LOREAL 5 BRITISH SKY BROADCASTING 6 DIAGEO 7 KELLOGGS COMPANY OF IRELAND 8 UPC COMMUNICATIONS IRELAND LTD 9 EIRCOM 10 MCDONALDS RESTAURANT

8. Top Shows on each TAM Ireland Subscribing Channel, Individuals 4+ 2012 Sky Living +1Greys Anatomy Sky AtlanticGame of Thrones Sky 2Modern Family MTVNew Geordie Shore NickelodeonVictorious Nick JrBarbie in a Mermaid Tale Comedy CentralTwo and a half Men Comedy Central +1Two and a half Men Comedy Central ExtraThe Daily Show DiscoveryGold Rush – Judgment Day E! EntertainmentKeeping up with the Kardashians UniversalLaw and Order Special Victims Unit At the RacesRaceday Live DaveTop Gear Vietnam Special GoldRoyle Family Portraits SetantaInternationa l Friendly 2012/13 RTÉ OneThe Late Late Toy Show RTÉ One +1Mrs Brown’s Boys – The Virgin Mammy RTÉ TwoEuro 2012 Rep of Ireland v Croatia TV3Coronation St 3eI’m a Celebrity Get me Out of Here TG4GAA Beo UTVDownton Abbey Channel 4Big Fat Gypsy Weddings Channel 4+1Predators (movie) E4The Big Bang Theory E4+1The Big Bang Theory Sky 1Moone Boy Sky NewsSky News at Ten Sky Sports 1Live Ford Monday night Football Sky sports 2Live Ford Football Special Sky Sports NewsSky Sports News at Ten Sky LivingGreys Anatomy Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National