1. #bhscsummit @bhsolutions MidAmerica Technology Patrick Leone President MidAmerica Technology patrickl@midamericatechnology.com

2. THE GAME HAS CHANGED We are at a technological crossroad and successful businesses must adapt.

3. THE NEW FRONTIER… GOING BEYOND PRINTING Printed business communications will remain an important communication channel for most businesses for the foreseeable future. Digital business communications are a requirement for today’s businesses when communicating information to their customers and stakeholders. Customers expect more options Responsive emails, web portals and text messages are part of today’s communication ecosystem for the modern business.

4. WHAT’S THE HOLD UP? It's not a question of willingness, but of ability Rigidity of systems Captive data Limited resources Prohibitive costs of custom development These are all the reasons why most businesses struggle when it comes to adding digital alternatives to their customer communications.

5. A COMPLETE TOOLBOX EMPOWERING CUSTOMERS FOR MORE THAN 20 YEARS

6. WHAT’S IN IT FOR THE END-USER One Toolset for data driven communications and business process automation Whatever the target distribution is: Print Web Email Text message*

7. WHAT’S IN IT FOR THE END-USER A Great Bridge Between Systems Perfect fit for : Legacy environments Current technologies PlanetPress Connect is able to smoothly integrate to existing IT infrastructure. Whatever your systems are, the solution will work with them.

8. WHAT’S IN IT FOR THE END-USER Improve print Add dynamic, context sensitive, and personalised information Design sophisticated page layouts and overflows, complex tables, dynamic graphs and charts Connect to mailing applications*, use scan marks to leverage folder/inserters and commingle jobs *Requires scripting.

9. WHAT’S IN IT FOR THE END-USER Expand to Digital Outputs - using HTML natively - Email Text message* Web When sending digital communications, flexibility and stability is essential. That’s why PlanetPress Connect has been developed to directly design digital outputs in HTML. *Requires subscription to 3rd party systems along with scripting.

10. WHAT’S IN IT FOR THE END-USER And as a result, the user benefits from: Costs reductions Better communications Operational flexibility and efficiency

11. HOW DOES IT WORK?

12. STEP 1 INFORMATION INPUT Data and documents are sent to PlanetPress Connect from any host system or application, like ERPS or financial systems, in any format. Automated Based on rules Runs in the background

13. STEP 2 COMMUNICATION REENGINEERING Personalise the information Create multiple versions for different outputs Enhance their layout with: Page overflows Complex tables Dynamic graphs Wrap around text Colours Barcodes Inserter controls Graphs

14. STEP 3 DISTRIBUTION Anything can be automated at this stage: Split, merge and sort files Print Send HTML emails Send text messages Serve web pages and web content Archive All automatically based on business rules and conditions.

15. STEP 4 INTERACTION PlanetPress Connect triggers additional processes based on recipients behaviour Answer an email Fill a web form Place an order Pay an invoice PlanetPress Connect receives this information, processes it and acts on it based on rules and conditions set- up by the user.

16. WHAT’S UNDER THE HOOD?