1. MultiXpress C9350ND/C9250ND U.S.P July 12th, 2010 Enterprise Marketing Group IT Solutions Division Samsung Electronics Company, Ltd.

2. 대외비 Contents Executive Briefs One Page Summary SAMSUNG CONFIDENTIAL 2 Comparison with Competitors Appendix I

3. 대외비 Samsung’s Own and Powerful Platform XOA eXtensible Open Architecture) (XOA : eXtensible Open Architecture) Customize Samsung printers and copiers to perfectly fit your business solutions. Meet today’s complicated challenging business requirements of your customers Value Proposition 3 100% Partner Business Make Money & Grow Fast with Samsung! Easily integrated, completely dependable Customizable UI & Support of color simulation to reproduce your existing color quality. Various paper size support Save your time with easy set-up and service. Excellent uptime with less service time Time and Cost-Saving to provide more business opportunities “2010 Pick of the Year ” Award from BLI’s evaluation Proven Reliability from BLI’s Test Report A3 420 x 297 mm SRA3 450 x 320 mm

4. 대외비 Ease of Use and World-Class Compatibility Example of Color Simulation 1 1 Ease of Use – Largest 8.9’’ Full-Color Touch –Panel Display – Intuitive UI to navigate through any job easily – Adjustment of tilting Control Panel – Support various paper size from A5 to SRA3 2 2 SRA3 and 253gsm Thick Paper Support A3 420 x 297 mm SRA3 450 x 320 mm Samsung CLX-9350 Xerox WC 7655 Laser Type A: Xerox Simulation Perfect Printing Environment – All-in-One Copy Menu (Quick Copy Menu) – Color simulation of competitors – Choice of color preference by customer Laser Type A: Xerox Laser Type B: Ricoh Laser Type C: Konica Minolta, etc. Ease of Use

5. 대외비 Quick Installation & Less Service Time Quick Set-up Less Service Time = Create More Biz. Opportunities + Minimum set-up time VS 2 2 1 1 Quick and Easy Set-up – Automated driver distribution to multiple- users’ workstations.( SyncThru TM ) SyncThru TM – Fastest set-up time for Fax & Punch Kit Less Service Time - Requires fewest steps to replace service parts. - Excellent web-based administrative utilities (SyncThru TM )SyncThru TM Easy Maintenance Expand Business Opportunities Fuser Unit Replacement Samsung Xerox Fax Kit 2 mins 10 mins Punch Kit 10 mins 20 Mins High Frequency Service Item: Samsung Xerox Fuser 3 mins 5 mins Image Transfer Unit 5 mins 10 Mins

6. 대외비 XOA (eXtensible Open Architecture)  Embedded & Web Services development technologies create one unified SDK developing platform for Java-based embedded or Web-based applications.  Implement your print solutions your preferred way – embedded or web-based to meet your complicated and specific business requirements. 6 SDK

7. 대외비 Impressive performance in BLI lab Evaluation BLI Laboratory Evaluation 2010’ Pick of the Year  Reliability - Highly reliable; user-replaceable imaging units eliminate the downtime that would be required for service technicians to replace components.  Easy of Use - Well designed control panel and easy-to- understand text and image icons - Quick copy menu which allows programming of nearly all commonly used features.  Administrative Utilities: SyncThru Admin - Superior network device management utility (Samsung & Non-Samsung Device) - Quick, highly automated driver and utility installation including automated driver distribution to multiple users’ workstations  Superior multitasking to many units 테스트 항목평가 Reliability Excellent Easy of Use Excellent Ease of NW Setup Excellent Multitasking Excellent Administrative Utilities Excellent Application Compatibilities Excellent Security Features Excellent Print Drivers Excellent Scan Functions Excellent Scan Functions Excellent

8. 대외비 Tier 2: Competitive Target Tier 1: Design Target SamsungKonica MinoltaSharpToshibaCanonRicohXerox Model NumberCLX-9250bizhub C280MX-2600Ne-STUDIO 2330ciR C2550MP C2550WC 7428 Model Intro. Date’10.06’09,09’08.08 ’08.05 ’08.02’08.12’09.05 Features Speed(Clr/BW)25/2528/2826/2623/2823/2525/2528/28 Warm-Up Time45 Sec35 Sec60 Sec99 Sec38 Sec25 Sec30 Sec Scan Speed60 IPM70 IPM50 IPM57 IPM44 IPM26 IPM45 IPM Duplex Automatic Document Feeder Capacity 100 50 75 Paper Size12.6 X 1811 x 1712 x 18 12.6 X 1812 x 18 Max Input Paper3,1403,8155,6003,7004,9501,6005,140 Max Output Paper3,7003,2001,1002,000 Resolution600x600 1200 X 1200600x600 Reg. HDD Overwrite/ Encryption Std/Std Opt/Std Low Power Mode / Sleep <45W/<10W(N/A)/<12w108w/11wN/A39w/2.9wN/A (Unit : min) General Spec Comparison with CLX-9250 BestBetterWorst SAMSUNG CONFIDENTIAL8 Better Spec Note ** Competitor’s Specs shown here are obtained from BLI website.

9. 대외비 Tier 2: Competitive Target Tier 1: Design Target SamsungKonica MinoltaSharpToshibaCanonRicohXerox Model NumberCLX-9350bizhub C360MX-3100Ne-STUDIO 3530ciR C5035MP C3300WC 7435 Model Intro. Date’10.06’09,09’08.08 ’08.05 ’09.11’08.10’09.05 Features Speed(Clr/BW)35/3536/3631/3135/4535/3533/3335/35 Warm-Up Time45 Sec35 Sec60 Sec99 Sec38 Sec29 Sec30 Sec First Copy Out Time (Color) 8.5 Sec7.7 Sec8.9 Sec8.4 Sec8.9 Sec8.0 Sec6.4 Sec Scan Speed60 IPM70 IPM50 IPM57 IPM46 IPM50 IPM45 IPM Duplex Automatic Document Feeder Capacity 100 5075 Paper Size12.6 X 1812 x 18 12.6 X 1812 x 18 Max Output Paper3,7003,2001,0002,0003,0001,2502,000 Resolution600x600 1200 X 1200 600x600 Reg. HDD Overwrite/ Encryption Std/StdStd/OptOpt/Std Opt/OptStd/Std Low Power Mode / Sleep <45W/<10WN/A 34w/2.7w103.7w/3/72wN/A (Unit: min) General Spec Comparison with CLX-9350 BestBetter Worst SAMSUNG CONFIDENTIAL9 Better Spec Note ** Competitor’s Specs shown here are obtained from BLI website.

10. 대외비 Tier 2: Competitive Target Tier 1: Design Target SamsungKonica MinoltaSharpToshibaCanonRicohXerox Model Number CLX-9250 bizhub C280MX-2600Ne-STUDIO 2330ciR C2550MP C2550WC 7428 /9350 Model Intro. Date’10.06’09,09’08.08 ’08.05 ’08.02’08.12’09.05 MAIN Overall3445N/A(55+α)6045N/A(20+α) Unpacking35105533 Basic stalling 1015205533 (stand, tray) DADF10 N/A 1 10 N/A 1 Toner3555333 Image unit351025355 Etc55510 53 Option FAX Unit215 1053 Punch Kit10N/A 20 1020 1K finisher.20 30201020 3K finisher.3035205030N/A 2 25 (Unit : min) Quick & Easy: Installation BestBetterWorst SAMSUNG CONFIDENTIAL10 Note ** The time to install is measured by intermediate level engineers and it s for reference only. 1 The Ricoh, Xerox &Sharp sets are packed with the DADF already installed 2 The 3k finisher is not available on the Ricoh MP C2550. Less Service Time

11. 대외비 Tier 2: Competitive Target Tier 1: Design Target SamsungKonicaSharpToshibaCanonRicohXerox Model Number CLX-9250 bizhub C280MX-2600Ne-STUDIO 2330ciR C2550MP C2550WC 7428 /9350 Model Intro. Date’10.06’09,09’08.08 ’08.05 ’08.02’08.12’09.05 PM Fusing Assembly55551055 Roller Total10 156010 Cassette Tray23520233 DADF55510555 MP Tray32530322 Transfer Unit (ITB+T2)5105 20510 Note ** The time to install is measured by intermediate level engineers and it s for reference only. BestBetterWorst Quick & Easy: Preventive Maintenance Less Service Time (Unit: min)

12. 대외비 Open Platform Comparison with XOA SAMSUNG CONFIDENTIAL12 Samsung Konica MinoltaSharpCannonRicohXerox NameXOA bizhub Open API OSA MEAP ESAEIP MEAP-lite Full Name eXtensible Open Ar chitecture bizhub Open API Open Systems Arc hitecture Multifunctional Embedded Application Platform Embedded Software Architecture Embedded Interface Platform Technology Embedded Java Web Service Embedded Java Web Service Features Print CopyScan CopyScan User InterfaceScanFax Event NotificationMailBoxUser Interface Image Handling User Interface Event Handling Versatile Open Platform

13. Appendix I

14. 대외비 Ease of UseSamsungXeroxKonicaCanonRicoh CLX-9350C3300 bizhub C353 iRC5035MPC3300 LCD Size8.9inch 8.5inch 8.4inch 8.5inch LED Indicator for Cassett e Yes NoYes No Quick MenuYes No Easy menu UI CustomizeYes No Yes No Ease of use SAMSUNG CONFIDENTIAL14 Best Better User Interface

15. 대외비 Copy Image Quality SAMSUNG CONFIDENTIAL15 Image Quality SamsungRicohXerox CLX-9350Aficio MP C2550C3300 Text Sample Line Sample Comparable Image Quality

16. 대외비 Samsung CLX-9350 Fuji Xerox C3300 CanonRicoh Copy 20 page duplex to duplex (ISO 24734 with Office files) 1’58’’69 2’30’’75 Copy 20 page simplex to simplex (ISO 24734 with Office files) 44’’4843’’29 Copy 20 page simplex to duplex (ISO 24734 with Office files) 53’’02 1’20’’32 2-Up Copying Set 20 page original on DADF and have 10 sets of 2-Up copy 39’’5639’’96 4-Up Copying Set 20 page original on DADF and have 5 sets of 2-Up copy 39’’1940’’09 Copy Performance SAMSUNG CONFIDENTIAL16 Best Duplex Copy performance Is higher High Duplex performance

17. 대외비 Machine Life SamsungCanonRicohXeroxKonicaSharpToshiba CLX-9350 iR ADV C5035 MP C3300WC 7435bizhub C360MX-3100N e-STUDIO 3530c Monthly Duty 150K N/A150k 105k 100k90k 70k Machine Life 1.5M 1M 4.2M Image Unit Life 75K B : 169,000 C : 59,000 Japan (B/C 120K) 61K B : 120K C : 90K 300K 70K Global (B/C 80K) Drum Life 75K B: 169,000 C: 59,000 N/A62K B: 120K C: 90K 60K CMY, 100K Black 70K PM Cycle 75K 120k62K 90K100K 70K Machine Life SamsungCanonRicohXeroxKonicaSharpToshiba CLX-9250iR ADV C2550MP C2800WC 7425bizhub C280MX-2600N e-STUDIO 2330c Monthly Duty 100K N/A 150k 60k 75k 90k56k Machine Life 720K 1M 1.0M 3,360K Image Unit Life 75K 70K black/60K color Japan (B/C 120K) 61K B : 100k C : 75k 300K B: 56K C: 46K Global (B/C 80K) Drum Life 75K70K black/60K colorN/A61K 60K CMY, 100k Black B: 56K C: 46K PM Cycle 75K 120k 100k 100K 46K Machine Life SAMSUNG CONFIDENTIAL17