1. Copyright © 2015, SAS Institute Inc. All rights reserved. A CULTURE OF DATA AND ANALYTICS JIM DAVIS EXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICER

2. Copyright © 2015, SAS Institute Inc. All rights reserved.

3. ANALYTICS

4. Copyright © 2015, SAS Institute Inc. All rights reserved. ANALYTICS

5. Copyright © 2015, SAS Institute Inc. All rights reserved. ANALYTICS Business Intelligence Business Analytics

6. Copyright © 2015, SAS Institute Inc. All rights reserved. ANALYTICS Business IntelligenceBusiness Analytics What happened What will happen next

7. Copyright © 2015, SAS Institute Inc. All rights reserved. ANALYTICS Business IntelligenceBusiness Analytics What happenedWhat will happen next Reactive decision making Proactive Decision Making

8. Copyright © 2015, SAS Institute Inc. All rights reserved. HOW IMPORTANT IS DATA TO YOUR ORGANIZATION? Purpose Understand an organization’s information use Build vision of potential Value/Benefit Align the organization Drive change Competitive advantage

9. Copyright © 2015, SAS Institute Inc. All rights reserved. INFORMATION EVOLUTION MODEL Level 5: Innovate Level 4: Optimize Level 3: Integrate Level 2: Consolidate Level 1: Operate

10. Copyright © 2015, SAS Institute Inc. All rights reserved. INFORMATION EVOLUTION MODEL Focus on the individual No information standards Legacy information tools Information is personal power Benefit to the enterprise? LEVEL 1: Operate

11. Copyright © 2015, SAS Institute Inc. All rights reserved. INFORMATION EVOLUTION MODEL Functional group focus Departmental tools Departmental standards Information = political power Old definition of BI LEVEL 2: Consolidate

12. Copyright © 2015, SAS Institute Inc. All rights reserved. INFORMATION EVOLUTION MODEL Enterprise focus Enterprise standards Enterprise information architecture Breaking down barriers Informed view of operations LEVEL 3: Integrate

13. Copyright © 2015, SAS Institute Inc. All rights reserved. INFORMATION EVOLUTION MODEL Focus on the bottom line Efficiency programs put in place Incremental improvement Performance management Transparency into operations LEVEL 4: Optimize

14. Copyright © 2015, SAS Institute Inc. All rights reserved. INFORMATION EVOLUTION MODEL Focus on the top line Data is a strategic asset Commitment to fact-based decisions Reliance on data Culture of innovation emerges LEVEL 5: Innovate

15. Copyright © 2015, SAS Institute Inc. All rights reserved. INFORMATION EVOLUTION MODEL Level 5: Expand top line Level 4: Optimize bottom line Level 3: Enterprise focus Level 2: Departmental Level 1: Individual Where do you land?

16. Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS

17. Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS Competence in organizational change Commitment to fact-based decisions Skills necessary to leverage data People

18. Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS Involved? Change is personal Leadership

19. Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS Know where you stand Set clear goals Tell a compelling story Transparency

20. Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS Clear and effective ongoing communication Customized communications Employee involvement Customer involvement Process

21. Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS Scalable architecture Collaborative tools Infrastructure

22. Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS Conservative or aggressive? Question the status quo Embrace change Culture

23. Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS

24. Copyright © 2015, SAS Institute Inc. All rights reserved. ESTABLISHING A PLATFORM FOR PROGRESS

25. Copyright © 2015, SAS Institute Inc. All rights reserved.