1. Which of the following is not the characteristics of the services? (a) Intangibility (b) Perishability (c) Seperability (d) Heterogeniety

2. Answer: (c)

3. Which of the following is not the process of Marketing Management? (a) Analysis (b) Planning (c) Control (d) None of these

4. Answer: (d)

5. Which of the following is not the characteristic associated with transactions between two or more parties? (a) Agreed upon conditions (b) Time of agreement (c) A place of agreement (d) None of these

6. Answer: (d)

7. Which of the following is not correct about marketing? a)Customer focused b)Aims at earning profits by maximizing sales volume c)Oriented to the needs of the buyer d)Maximizing customer satisfaction

8. Answer: (b)

9. Which of the following is at zero channel level (a)Retailer (b)Jobber (c)Internet (d)Wholesaler

10. Answer : ( c )

11. Marketing concept is rested on four main pillars. Which of the following is not amongst four pillars? (a) Target Market (b) Customer needs (c) Segregated Marketing (d) Profitability

12. Answer: (c)

13. Which of the following represent the acronyms of age groups? (a) SKIPPIES (b) DINKS (c) PUPPIES (d) All of the above

14. Answer: (d)

15. Pricing is significant for firms because (a) It determines revenues generated by the firms (b) It determines profits earned by the firms (c) It affects the level of funds available for other element of marketing mix (d) All of the above

16. Answer: (d)

17. Which of the following statement is not correct? (a) Price exist in different forms for products of different nature (b) Price affects the consumer behaviour in deciding about acquiring the product (c) Price is the only element that produces revenues (d) None of these

18. Answer: (d)

19. Which of the following is not the common objective pursued by firms for short term? (a) Profit optimization (b) Profit maximization (c) Minimum return on sales turnover (d) Fast turnaround or early cash recovery

20. Answer: (a)

21. Which of the following is the internal factor influencing pricing? (a) Price elasticity of the demand of the product (b) Competitors’ policy (c) Bargaining power of suppliers (d) Social considerations

22. Answer: (a)

23. Markup pricing comes under which of the pricing method? (a) Value-based pricing (b) Cost-based pricing (c) Competition-based pricing (d) Going rate pricing

24. Answer: (b)

25. Which of the following is not the professional market research agency? (a)ORG (b)MARG (c)DMA (d)IMRB

26. Answer : ( c )

27. Which of the following is not the pricing strategy? (a) Geographical pricing (b) Psychological pricing (c) Product mix pricing (d) None of these

28. Answer: (d)

29. Which of the following is/are tool(s) for promotion mix? (a) Advertising (b) Public relations (c) Direct Marketing (d) All of the above

30. Answer: (d)

31. Which of the following has made product selection simpler? (a)Internet (b)E-mail (c)Both (a) and (b) (d)Price

32. Answer: (c)

33. Which of the following is not true about push strategy of promotion mix? (a) Promotion efforts are directed at the channel member (b) It is done through personal selling and trade promotion (c) Promotion efforts are directed towards the final consumer (d) None of these

34. Answer: (c)

35. Factors influencing the promotion mix is/are (a) Type of product/market (b) Buyers’ Readiness stage (c) Product life cycle stage (d) All of the above

36. Answer: (d)

37. The benefits of test marketing is/are (a) More reliable forecast of future sales (b) An opportunity to decide about launching or dropping the product (c) Determining the better promotional strategies (d) All of the above

38. Answer: (d)

39. Which of the following is not the growth strategies? (a) Intensive growth (b) Innovative growth (c) Integrative growth (d) Diversification growth

40. Answer: (b)

41. Which of the following is/are component(s) of product personality? (a) The associated features (b) The brand name and logo (c) The package and label (d) All of the above

42. Answer: (d)

43. Which of the following is not the characteristic of physical product? (a)Tangible (b)Core value produced in factory (c)Heterogeneous (d)Transfer of ownership possible

44. Answer : ( c )

45. Which of the following is not the level of the product? (a) Potential product (b) Augmented product (c) Product line (d) Expected product

46. Answer: (c)

47. Which of the following is not the level of the product? (a) Potential product (b) Augmented product (c) Product line (d) Expected product

48. Answer: (c)

49. Direct marketing channel functions which channel level? (a)One level (b)Two level (c)Zero level (d)Three level

50. Answer : ( c )

51. Which of the following is not the stage of product life cycle? (a) Introduction (b) Growth (c) Maturity (d) None of these

52. Answer: (d)