1. An Application of Social Marketing to Juneau County Parenting Programs MPH Candidate 2009, David L. Lunney

2. Acknowledgements Barb Duerst, RN, MS (Associate Director MPH / Mentor) Pat Remington (Associate Dean, MD, MPH) Barb Theis, RN (Preceptor) Family (Parents, Kendra, Ann Marie, Alex & Jack) Colleagues and fellow students in MPH program Juneau County Steering Committee

3. Brief Outline Background Objectives / Analysis Methods Results Discussion / Impacts Lessons Learned

4. Juneau County Background 69 th out of 73 in Health Outcomes 67 th out of 73 in Health Determinants

5. Project Background WI Partnership Grant / Steering Committee Gap Analysis / ID Local Issues Research /Evidence-based Literature Review Interviews / Focus Groups / Key Informants Selection of Priorities Development of Social Marketing Tools

6. Objective: Analysis of Strengths / Limitations Parenting Program Opportunities Parenting Program Challenges

7. Methods Evidence-based Parenting Programs New vs. Upgrade Evidence-based literature for Social Marketing

8. Discussion / Impacts Social Marketing Primer Integration of Social Marketing Easy to use reference created for application in their parenting programs

9. Lessons Learned Listen to the large group Rich Dialogue Balancing act / alarm clocks

10. Questions?