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Published byDelphia Townsend Modified over 8 years ago
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Reena Tiwari Sr. IT Manager @retiwari / retiwari@cisco.com February, 2015 Big Data Impacts Marketing Productivity at Cisco
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Cisco Confidential 2 © 2013-2014 Cisco and/or its affiliates. All rights reserved. IT Professional with passion in solving business problems with Technology Masters in Computers and Bachelors in Mathematics Loves to mentor young adults in Technology and Leadership Loves Outdoors – Hiking, Backpacking, & Skiing Perpetual student of Indian Classical Dance – Kathak In the absence of Leadership be a Leader @retiwari / retiwari@cisco.com
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Cisco Confidential 3 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Live in Nov 2013 Award @ Big Data Innovation Summit in Apr 2014 Data Science Program Opportunities Prospect / Customer (Individual) Journey New Incremental Business Digital Analytics Revenue Generation Marketing Activities to Sales Marketing Big Data Platform Integration and Governance Machine Learning / Models Auto Qualified Leads Engagement Scores Buying Patterns Marketing Contributed Revenue Forecasting Social Behavior Understanding Customers in a New Marketing World (Led by Data) Batch Processing / SQL Batch Processing / SQL Exploration / Interactive Analytics Functional Apps Functional Apps 3d Party Apps 3d Party Apps System Management Data Management Data Storage Any type of data Call Center Contact Data
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Thank you. @retiwari retiwari@cisco.com www.linkedin.com/in/reenatiwari
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