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Program Name or Ancillary Texteere.energy.gov Communications & Messaging Celebrating the Success of Home Weatherization Jessica Balsam Communications and Marketing Weatherization and Intergovernmental Program
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eere.energy.gov 2 Sharing the Success of Your Projects Largest Energy Efficiency Residential Program in the U.S. Creating Jobs Education and Training You Have a Story to Tell Your Community
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eere.energy.gov 3 Benefits of Home Weatherization Generate Support in your Community Invest in Outreach Now Create Support for Clean Energy Technology
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eere.energy.gov 4 Partnership with DOE Using Communications Resources Effectively Understanding WAP Impacts Success Stories And A Better Weatherization Image Success Stories And A Better Weatherization Image Generated Public Interest in Energy Efficiency Benefits of Effective Communications
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eere.energy.gov 5 It’s Up To YOU!
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eere.energy.gov 6 Communications Resource Kit Press Releases Event Execution Photography Signage
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eere.energy.gov 7 Focus Your Message Economic Development Investment in the Future JOBS!
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eere.energy.gov 8 Writing a Press Release Be Relevant & Accurate Cover Your Bases Headlines Matter Focus Your Message Be Brief Get Approval Be Error-Free Follow the Standard Conventions
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eere.energy.gov 9 Writing a Media Advisory Contact Information Headline Logistical Details Project Summary
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eere.energy.gov 10 Using Proper Signage 8.5” x 11” 24” x 36” WIP WebsiteProgram GuidanceCommunications Resource Kit
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eere.energy.gov 11 You Have a Story To Tell
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