1. Readership

2. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS

3. Online readers have different profiles to the print versions All Newspapers Younger (18-34) Older (35+) C2DE ABC1 Source: UKOM

4. Newsbrand Monthly Readership Millions Total Monthly Reach 39.6m Total Monthly Reach 40.9m 2.2m additional reach 13.3m (online total) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012 *NRS print only (No UKOM data available pre 2010) Total Monthly Reach 40.3m 38.7m (print total)

5. Daily newsbrand readership (Print & Online) 000s 5,289 1,946 1,715 721 7,604 342 1,346 3,652 1,550 1,398 3,220 +2% +4% +33% +19% +66% +32% +3% +2% +3% +17% Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

6. Weekly newsbrand readership (Print & Online) 000s 10,788 4,653 4,802 2,357 13,537 1,169 3,393 8,057 3,412 2,854 6,846 +5% +2% +6% +55% +27% +91% +63% +8% +4% +6% +27% Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012 Figures show % increase of print and online vs print

7. Monthly newsbrand readership (Print + Online) 000s 16,428 8,821 8,949 5,317 17,793 5,737 11,818 4,9394,674 2,343 10,590 +10% +4% +11% +70% +40% +120% +98% +16% +9% +11% +46% Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012 Online only k Print Figures show % increase of print and online vs print

8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

9. % Readership by age (Print & Online) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

10. % Readership by gender (Print & Online) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

11. % Readership by social grade (Print & Online) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

12. % Readership by working status (Print & Online) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

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