2. Search Engines Reyhaneh Salkhi

3. Outline What is a search engine? How do search engines work? Which search engines are most useful and efficient? How can you improve your search and find what you want easily? What is the difference between a search engine and a directory?

4. A computer program that can contact other network resources on the Internet,search for specific information by keywords,and report the results ;example is google. What is a search engine ?

5. A computer program that that searches several engines at once and integrates the findings of the various search engines to answer queries posted by the user. Metasearch Engine

6. Keyword Searching Refining Your Search Relevancy Ranking Meta tags Concept-based Searching How search engines work?

7. Bots and spiders Search engines use automated software programs called spiders or bots to survey the Web and build their databases.

8. Keyword Search What is keyword exactly? The problem with keyword searching Indexing

9. Most sited offer two kinds of searching: 1.Basic 2.Advanced or refined Refining your search

10. to search on more than one word to give more weight to one search term than the other exclude terms the form you want them to appear the ability to use Boolean searching the ability to search on phrases by putting them in quotation marks Capitalization: proper names read the help files to know about the methods of different search engines to refining queries Advanced Search Refining Options

11. Meta Tags Meta tags in the beginning of the document Confliction on meta-tagging Meta tags in description Meta tags in the title Spamdexing ( web authors using false and misleading keywords in the meta tags)

12. Result Ranking High up on the page In headings In BOLDFACE In the URL In the title (important) In the description In the generic keyword meta tags In the link text for inbound links

13. Page Rank That said a specific page’s relevance ranking for a specific query currently depends on three factors: Its relevance to the words and concepts in the query Its overall link popularity Whether or not it is being penalized for excessive search engine optimization (SEO)

14. PageRank Score Every page on the internet has a minimum page rank score just for existing. 85% of this PageRank is passed along to pages that page links to. So  A page’s PageRank= sum of the minimum value + all the PageRank passed to it via incoming links.

15. How sites get into the search engine? The spiders crawl the entire Web, starting from known pages and following all links, and also crawling pages that are hand submitted.

16. People who have become famous. People who post on the internet under their real names. Academics and other people who publish articles and speak at conferences. Professors also tend to have web pages. Self-employed consultants and other people who have their own business. People active in community organizations. Anybody with a career that causes them to get written about, cited in articles or quoted in press. Who is relatively easy to find on the web?

17. How to plan the best search strategy? Searching by means of subject directories. Searching by means of search engines: 1.Be Specific 2.Using The + Symbol to Add 3.Using The – Symbol to Subtract 4.Using Quotation Marks to Multiply 5.Combining Symbols

18. FAQ 1.Why do I need search engines ? 2.If its impossible to examine all the documents on the web how do search engines do it? 3.Which search engine is the biggest?

19. Different Search Engines Popularity

20. FAQ 4.What is the difference between a search engine and a directory like Yahoo!? 5.How do search engines work technically?

21. Questions ?

22. Thank you!