1. Discussion Questions November 13, 2012 POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: http://posmit.postech.ac.kr) Dept. of Industrial & Management Engineering POSTECH

2. 2 Discussion Questions ■Chapter 9. Collaboration Strategies 1.Consider a firm that is considering marketing its innovation in multiple countries. What factors should this firm consider in formulating its protection strategy? –Clear understanding of whether or not the appropriate protection is offered in each country in which one will operate  (If the protection is available) Knowledge regarding the application process and the factors that might influence approval Publication of information about the technology Requirements about producing the technology in the country Length of time the protection will remain in effect

3. 3 Discussion Questions ■Chapter 9. Collaboration Strategies 2.When will trade secrets be more useful than patents, copyrights or trademarks? –When the item does not meet the requirements for protection under another form –For example, a recipe would have to be protected by trade secret because list of ingredients are not patentable