1. Copyright © 2011, Terry Hudson

2.  Call for action or response  Focus on the future  Center on the audience Copyright © 2011, Terry Hudson

3.  Defining Need or Problem  Making Strong and Clear Claim  Showing that Proposal Addresses Need  Showing that Proposal is Feasible Copyright © 2011, Terry Hudson

4.  Creators/Distributors  Persons  Creator’s attitude  Intended effects  Medium  Media used  Effect of medium  Role of words  Viewers/Readers  What assume  Overall impression  Feelings about individuals Copyright © 2011, Terry Hudson

5.  Content and Purpose  Argumentative purpose  Cultural values  Emotions  Design  Foreground, Background  Any information  Light and color; video, sound  Details included  Surprising elements  Exaggeration  Moves with argument Copyright © 2011, Terry Hudson

6.  Based on your character  Reinforce your authority, character  Based on facts and reason  Organize information visually  Convey Data efficiently  Pie chart  Bar graph  Diagrams or drawings, Maps  Emotional power of images/color Copyright © 2011, Terry Hudson

7.  Crediting Sources  Citing Sources  Citations Keyed to References  Inaccurate or Incomplete Citation Copyright © 2011, Terry Hudson

8.  Acknowledging Use of Sources  Direct Quotations  Facts not widely known  Judgments, Opinions  Images, Statistics  Collaboration (help of others)  Copyrighted Internet Copyright © 2011, Terry Hudson

9.  Relevance  Credentials of Author  Stance of Author  Credentials of Publisher  Stance of Publisher  Currency  Accuracy  Specialization  Audience  Length  Availability  Omissions Copyright © 2011, Terry Hudson

10.  Who created the site? .com .org .edu .mil .net .gov  Credibility of author  Accountability  Currency  Perspectives represented Copyright © 2011, Terry Hudson

11.  Rechecked  Exact time, place, participants noted  Part you played  Permission of those involved Copyright © 2011, Terry Hudson

12.  Signal Words and Introductions (p. 557)  Quotations  Page breaks  In-text citation & References  Quotation marks  Square brackets  Ellipsis marks  Long quotations (40 words or more)  Paraphrases – the meaning in your own words  Summaries – shortened version of a passage  Visuals – cite sources also Copyright © 2011, Terry Hudson