1. College Council, 01-22-041 Survey of Non-Returning Students, Fall 2003 Outline of Presentation Purpose/Goals (Terry O’Connor) Survey Implementation (Bradley Creamer) Results (Andrew LaManque)

2. College Council, 01-22-042 Objectives Understand the primary factors affecting a student’s decision not to enroll –Continuing –New applicants Determine if there are changes that De Anza can make to increase enrollment Let these students know that we are interested in their attendance

3. College Council, 01-22-043 List of Factors Consulted with Admissions & Records and Counseling Listed categories of factors Personal / financial Academic Student services Important that they select the primary reason for their decision

4. College Council, 01-22-044 Survey Implementation Institutional Research provided the list of students who met the criteria and had e-mail Developed the survey form that had appropriate restrictions –Forced to select at least one item –Security Could not respond more than once Respondents were authenticated

5. College Council, 01-22-045 Survey Communications Included additional information important to the De Anza Marketing plan Financial Aid Registration Coordinated approach to e-mails –Doesn’t become ‘spam’ –More likely to respond to survey

6. College Council, 01-22-046 E-mail to Students

7. College Council, 01-22-047 The Survey

8. College Council, 01-22-048 Questions-1

9. College Council, 01-22-049 Questions-2

10. College Council, 01-22-0410 Responses Nearly 20% response rate Similar rates for continuing and new students Ethnicity of respondents similar to overall sample and college population

11. College Council, 01-22-0411 Results-1

12. College Council, 01-22-0412 Results-2: Grouping of Responses

13. College Council, 01-22-0413 Results-3

14. College Council, 01-22-0414 Sample of Student Comments

15. College Council, 01-22-0415 Implications Course availability is important, especially for new students. From the comments: We have many students who are “one course takers.” Parking was mentioned as the No. 1 reason by only 8 of 1,061 respondents. 40% of the new students indicated they would give us another chance.