1. Presented by Chris Bechtel, V.P. Products and Services Your Gateway to Online Audiences 20 Must-Haves for an Effective Online PR Presence in 2008 For Advanced PR Technology - SF: “Journalist-friendly Corporate Websites and Robust Corporate Online Newsrooms –” Your Gateway to Online Audiences

2. 2 Must Have: More Than Just Press Releases Online

3. 3 Must Have: Editorial Capabilities

4. 4 Must Have: A Good Design

5. 5 Must Have: Branded URLs from Outside Providers

6. 6 Must Have: Ability to Assign Media Contacts  Easier-to-read PR contacts - Easier-to-read PR contacts

7. 7 Must Have: Integrated News Clips

8. 8 Must Have: Press Materials Segmented

9. 9 Must Have: Images in a Gallery

10. 10 Must Have: Option to Password Protect Images

11. 11 Must Have: Media Contacts Protected from SPAM

12. 12 Must Have: A Channel for Transparency

13. 13 Must Have: Integrated Video

14. 14 Must Have: More than One RSS Feed

15. 15 Must Have: Podcasts and One-Click RSS Options

16. 16 Must Have: Campaign Microsites

17. 17 Must Have: SEO for Every Press Release

18. 18 Must Have: Ability to Distribute Multi-Media

19. 19 Must Have: Community Sites w/ Multi-media

20. 20 Must Have: A Provider Who Knows New Media

21. 21 Must Have: Every Page a Multi-Media Release

22. 22 Must Have: Online PR + New Media All-In-One

23. 23 Contact Us at 1-800-514-1897 Ext. 500