2. What is the movement for Good…. It starts with You? The Movement for Good…It starts with you was established in February preceding, and launched on 24 April 2008 in Johannesburg South Africa. It is a countrywide network of organisations that have come together to inspire and mobilise South Africans to become active citizens for good.

3. What is the movement for Good…. It starts with You? We assert that…. " A ‘movement’ spurred by the collaboration of several organisations and institutions that are sold to fanning a positive spirit in and about our country, can contribute to a positive national psyche and encourage mass positive action that can change the landscape that affects everyone’s psyche. Every little bit makes a difference, and if we can mobilise everyone into a national collective, as we believe we can, we can ALL contribute…for good.

4. What is the overall objective of the movement? To inspire and support each South African citizen (acting for good) to create a country that I, you and we all want to live in.

5. What is the overall objective of the movement? This involves: Drives to build and sustain national pride and patriotism amongst all South Africans. Mobilising people into action (with a general guide for actions desired of an Active Citizen). This may mean among other strategies, facilitating the integration of the efforts of stakeholders who are currently engaged in mobilizing South Africans. The aim is to create synergistic coherence and a common thread (theme) that ties the campaigns together.

6. MOVEMENT FOR GOOD MEMBERS Funding Other members Founding Heartlines The IMC City Press GCIS SA The Good News SABC Valued Citizens Initiative SA Tourism The LOC Cell C Awesome SA Indalo Yethu City of Johannesburg Eskom Newslift SA News Vision Indalo Yethu Kaelo Meropa MRM Business Against Crime Nelson Mandela Foundation Fray and Associates First National Bank

7. Creative Platform For Good

8. The relevance of ‘It starts with you To the services industry Does speak positively about South Africa Is welcoming to tourists Delivers with excellence in their jobs – no matter how small Does initiate and participate in community projects Does greet their neighbour Greening the environment Believes that they can make a difference Lives by the notion – ‘ I am because we are ’ (its about communities rather than self Turns off lights Reports Crime What actions does an active citizen portray – a citizen that acts for good?

9. Relies on the value of partnerships An integrated, collaborative approach gives us significant communication synergies How does it work - Organisations? Movement For Good… It start with you Corporate Partners NGOs Government 2010 LOC Agencies of govt. Media Partners

10. How does it work? Shared Resources communication platforms Resources referral of employees to the For Good network Use of CSI initiatives to align to The Movement for Good Objectives Example of collaboration IMC – The South Africa you want to live in SABC mediums to communicate Partner newsletter for media release i.e Awesome SA Utilised the For Good platform to send out messages to members for feedback Utilised the GCIS community radio platform to extend reach Continued utilisation of partnership platforms to give feedback to the puclic (newsletters, City Press)

11. How does it work-individuals? A vision to inspire people A sense of mass social movement Give direction and ideas Encourage new behaviour to become a habit

12. How does it work-individuals? Join us now! Send a SMS with ‘good’ and your name to 32197. SMSs charged at R1.00 www.forgood.co.za

13. More Information?

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