1. Final Report Group 6

2. History Founded by Melody in 2006. She gathered her friends from Fu Jen University to help her found MICA company.

3. Business concept World is now facing all kinds of pollution Protect the earth Environment friendly things Providing you some more convenient and creative products to use in daily life

4. Environment First one to use the nano technology in instant food The nutrition be kept in the powder

5. Market analysis we are the first one in the market

6. Market analysis Target market: Everyone Market segment:  Children  Teenagers  Adults  Elders

7. Slogan Carry the most delicious spoon with you everyday

8. Product For children, we provide such as corn soup, pumpkin soup that children like.

9. Product For teens, there are onion soup, seafood soup

10. Product For adult, misoushiru, tomato beef soup, pig intestines in herbal soup are in lines.

11. Product For elders, we provide egg drop soup, kelp soup

12. Product How to use:  First, put the Yummy Spoon in the cup  Second, add hot water in the cup and stir it for a second  Enjoy your yummy soup!

13. Product Product description:  the powder is on the spoon  solve the problem : no spoon  spoons are made of paper  melt in a second  We have lots flavors to our customers  More flavors are under developed.

14. Product Future products:  put some foodstuffs on the spoons  a cup that can make the hot soup cool down faster but not cold.

15. Marketing and sales Marketing strategy: 4P  Place: supermarkets convenient stores wholesales  Product: a rammed spoon by edible soup powder varieties of flavors to different ages

16. Marketing and sales  Promotion: The 2009 circuit of tryout around universities in Taiwan send 5 packages of different flavor back and get a box of brand new flavor in 2009.

17. Marketing and sales  Price: market penetration strategy 4 pieces in one box, and 60 dollars per box At wholesalers: 3 boxes at once with 140 dollars. Download the coupon online and get a 10% off discount.

18. Operations Organizational structure: Chairman Manager Marketing manager R&D manager

19. Chairman: Melody Responsible Thoughtful Knowing the direction of the company Makes a big profit

20. Manager: Iris Does things immediately Knows the next step

21. Marketing manager: Cynthia Excellent in marketing Any product can be sold smoothly Customers will be satisfied

22. R&D manager: Ann Smart and creative Energetic all the time Every idea she think will surprise people