1. Sony Projectors

2. Why Sony Projectors? Engineered to deliver the best images Top priority for design staff Bright, Accurate Colors (thanks to 3LCD) Appropriate Application Functionality Excellent Warranty Three years parts and labor (some limits) First year “hot swap” included, extended warranties available Excellent Value for Price Engineered to deliver the best images Top priority for design staff Bright, Accurate Colors (thanks to 3LCD) Appropriate Application Functionality Excellent Warranty Three years parts and labor (some limits) First year “hot swap” included, extended warranties available Excellent Value for Price

3. Applications for Projector Lineup Basic home and business uses High brightness, computer and video inputs, “Entry Level Models” Step-up business use Higher brightness for larger rooms or brighter rooms “Step-up Models” Field Sales staff, consultants, and trainers Projectors specifically designed for this purpose “Road Warrior Models” Step-up business use, campus use and/or collaboration Brighter, with wireless functions and networking “Wireless Networking Models” Larger rooms, integration Very bright, with powerful networking/management, and often optional lenses “Installation Models”

4. Projector Line-up & Positioning Entry-level Models “Step-up projector at entry-level price” VPL-ES4 (SVGA, 2200 lm) Est. Street: $749. VPL-EX4 (XGA, 2100 lm) Est. Street: $899. Sell: Price/Performance, color performance EX4 has 2 RGB inputs Both have monitor out and variable audio out Step-up Models “Step-up models designed for business use” VPL-CX61 (XGA, 2500 lm) Est. Street: $1549. VPL-CX63 (XGA, 3000 lm) Est. Street: $1999. Sell: Easy installation workhorse Clean business appearance, quiet Entry-level Models “Step-up projector at entry-level price” VPL-ES4 (SVGA, 2200 lm) Est. Street: $749. VPL-EX4 (XGA, 2100 lm) Est. Street: $899. Sell: Price/Performance, color performance EX4 has 2 RGB inputs Both have monitor out and variable audio out Step-up Models “Step-up models designed for business use” VPL-CX61 (XGA, 2500 lm) Est. Street: $1549. VPL-CX63 (XGA, 3000 lm) Est. Street: $1999. Sell: Easy installation workhorse Clean business appearance, quiet To be replaced by new C-Series

5. Projector Line-up & Positioning Roadwarrior Models “Specifically designed for mobile use” VPL-CS21 (SVGA, 2100 lm) Est. Street: $999. VPL-CX21 (XGA, 2100 lm) Est. Street: $1199. Sell: Unique/Best tool for this job One-touch setup, Off&Go Wireless Models “Powerful, flexible wireless networking” Includes everything needed for wireless VPL-CX76 (XGA, 2500 lm) Est. Street: $1899. VPL-CX86 (XGA, 3000 lm) Est. Street: $2399. Sell: Business/Collaboration tool Business networking, collaboration Roadwarrior Models “Specifically designed for mobile use” VPL-CS21 (SVGA, 2100 lm) Est. Street: $999. VPL-CX21 (XGA, 2100 lm) Est. Street: $1199. Sell: Unique/Best tool for this job One-touch setup, Off&Go Wireless Models “Powerful, flexible wireless networking” Includes everything needed for wireless VPL-CX76 (XGA, 2500 lm) Est. Street: $1899. VPL-CX86 (XGA, 3000 lm) Est. Street: $2399. Sell: Business/Collaboration tool Business networking, collaboration Best Projectors of the Year

6. Install Projector Lineup & Positioning Flagship Installations (6000 lm) “Lecture hall and Boardroom integration” 3 RGB in, DVI in, AV and network functions VPL-FX52 and 52L (XGA) Est. Street: $10k Key: Powerful connectivity, reliable performer Installation flexibility – a campus favorite Post Houses, Checkprints (800 lm) “Full HD images for design or review” Full HD (1920 x 1080), HDMI + analog inputs SXRD based imagers VPL-VW100/P (HD) Est. Street: $9k Key: Pro version- 3 yr warranty Flagship Installations (6000 lm) “Lecture hall and Boardroom integration” 3 RGB in, DVI in, AV and network functions VPL-FX52 and 52L (XGA) Est. Street: $10k Key: Powerful connectivity, reliable performer Installation flexibility – a campus favorite Post Houses, Checkprints (800 lm) “Full HD images for design or review” Full HD (1920 x 1080), HDMI + analog inputs SXRD based imagers VPL-VW100/P (HD) Est. Street: $9k Key: Pro version- 3 yr warranty

7. New VPL-C Series Introduction VPL-CX100 Successor of CX61 2700lm XGA Delivery from July 07 List Price : $2,120 VPL-CX120 Successor of CX63 3000lm XGA Delivery from June 07 List Price : $2,400 VPL-CX100 Successor of CX61 2700lm XGA Delivery from July 07 List Price : $2,120 VPL-CX120 Successor of CX63 3000lm XGA Delivery from June 07 List Price : $2,400 VPL-CX155 Step-up version of CX150 35000lm XGA with NW function Delivery from July 07 List Price : $2,930 VPL-CW125 3000lm WXGA with NW function Delivery from Oct 07 List Price : $3,330 VPL-CX125 Step-up version of CX120 3000lm XGA with NW function Delivery from July 07 List Price : $2,530 VPL-CX150 3500lm XGA Delivery from June 07 List Price : $2,730 Design Concept: Powerful & Installable Compact Projector Total x6 models

8. Key Features of New VPL-C Series High Brightness, High Contrast and Crisp image Easy Maintenance High Brightness, High Contrast and Crisp image Easy Maintenance Cover open Lamp Filter Conventional Lens ACF Lens

9. Key Features of New VPL-C Series New Cooling System Installation Flexibility Direct On/Off Tilt Free Network Control / Maintenance / Content Delivery Remote ID function Side Shot New Cooling System Installation Flexibility Direct On/Off Tilt Free Network Control / Maintenance / Content Delivery Remote ID function Side Shot Improved exhaust air efficiency Network models only

10. Install Projector Lineup & Positioning NEW High-Resolution (4000 lm) “Lecture hall and Boardroom integration” SXGA+ resolution (1400 x 1050) Allows both native WXGA and 720p Center lens, side access for filters and lamp Powered zoom, focus, and lens shift First use of BrightEra™ panels Direct power on/off (with Off&Go) VPL-FE40 (SXGA+) Est. Street: $7k VPL-FX40 (XGA) Est. Street: $5k Keys: High resolution, very install-friendly Enhanced Network Functionalities Great Price/Performance NEW High-Resolution (4000 lm) “Lecture hall and Boardroom integration” SXGA+ resolution (1400 x 1050) Allows both native WXGA and 720p Center lens, side access for filters and lamp Powered zoom, focus, and lens shift First use of BrightEra™ panels Direct power on/off (with Off&Go) VPL-FE40 (SXGA+) Est. Street: $7k VPL-FX40 (XGA) Est. Street: $5k Keys: High resolution, very install-friendly Enhanced Network Functionalities Great Price/Performance

11. Example: New Optical System With this newly developed optical system, using “BrightEra,” FE40/FX40 delivers 4000 lm using only a 275W Lamp! (Other makers use up to 1000 Watt Lamps) 275W Lamp & Low Fan Noise 4000lm Sony succeeded in developing the world's first HTPS LCD panel using inorganic alignment layer. BrightEra is Sony brand. + =

12. UV Typical Previous Panel (PX41)  Molecular Bonding to inorganic alignment layer is stronger  So, inorganic alignment layer resists UV damage better  Light Resistance Up  Brightness Up & Reliability Improvement  Vertically aligned crystals deliver deeper blacks Organic alignment layer Inorganic alignment layer BrightEra (FE40/FX40) New Sony Image Panel – BrightEra ™ Horizontally aligned crystals Vertically aligned crystals

13. Example: 40-Series Connectivity Composite, S-Video and Stereo Audio RS-232C and Control S Monitor, Var Audio out 2x 15-pin, 1x BNC, and 1 HDMI in Network The provided connections are specifically chosen to fit the range of application sources for this model.

14. Easy integration with standard Extron /AMX equipment Same as RS-232C. Can control (power on/off…) the projector using IP IP Control Enables proactive maintenance and responses to projector errors and situations E-Mail Report Projector transmits warnings related to the lamp/fan and current status via e-mail Enables remote and/or centralized maintenance and management functions Web Control Projector’s situation can be checked and settings changed over the web Allows the monitoring of the projectors as part of the whole network system SNMP, industry standard protocol for management and maintenance, is built-in SNMP 《 Function 》 《 Benefit 》 Example: Network Control & Maintenance System integrators can easily integrate Sony projectors with AMX equipment Built-in AMX’s Dynamic Device Discovery Protocol (DDDP) AMX DDDP Enables central control of different vendors’ projectors in a mixed environment PJLink is a unified standard for operating and controlling data projectors by JBMIA PJLink

15. Example: Presentation Options Direct Connection Wireless LAN Over LAN Up to 100 PCs can connect to the projector Presentation can be shown on up to 5 network locations

16. A Long Sony Projector History 1972: Sony introduced first video projector Richard Nixon was president 1982: Sony introduced first “universal” projector Supported European PAL, American NTSC, and RGB inputs 1989: Sony High Def models chosen by Coke For use in “World of Coke” display in Atlanta 1997: Sony introduces High Temp Polysilicon LCDs 2001: Sony introduces IP-addressable models 2004: Wireless models win Tech Innovator Awards 2005: Sony introduces 4k SXRD projector 1972: Sony introduced first video projector Richard Nixon was president 1982: Sony introduced first “universal” projector Supported European PAL, American NTSC, and RGB inputs 1989: Sony High Def models chosen by Coke For use in “World of Coke” display in Atlanta 1997: Sony introduces High Temp Polysilicon LCDs 2001: Sony introduces IP-addressable models 2004: Wireless models win Tech Innovator Awards 2005: Sony introduces 4k SXRD projector Compared to Sony, just about every other projector maker is a “Johnny-come-lately”

17. Inadequate Projector Specs Lumens ANSI Lumens is a measure of WHITE light level ONLY There is no agreed method now to spec color performance Different technologies have different strengths Contrast ratio No agreement on measurement methods So, comparing specs may not be accurate – “apples and oranges” Ratio! Highly dependent on “black” level, i.e., ambient levels May not be important anyway for business/education apps Video APL is 40% Computer is 70% At any moment, human eye can only discern about 100:1 contrast In real world settings, actual measured contrast levels <20:1 What else do customers request? inputs, monitor, weight, size, noise level, power usage Lumens ANSI Lumens is a measure of WHITE light level ONLY There is no agreed method now to spec color performance Different technologies have different strengths Contrast ratio No agreement on measurement methods So, comparing specs may not be accurate – “apples and oranges” Ratio! Highly dependent on “black” level, i.e., ambient levels May not be important anyway for business/education apps Video APL is 40% Computer is 70% At any moment, human eye can only discern about 100:1 contrast In real world settings, actual measured contrast levels <20:1 What else do customers request? inputs, monitor, weight, size, noise level, power usage There are too few informative specs to guide users to the best choices for them

18. Sony Projector Leadership Leading Sony Technologies 3LCD technology for color brightness and accuracy Energy Star® Compliant Low fan noise Sony-developed image processing and image panels Leading Sony Features Intelligent Auto-Setup, with AutoFocus on some models Off & Go technology protects lamps and saves time AirShot Wireless and Network Access IP Network Control and Content Delivery Leading Sony Technologies 3LCD technology for color brightness and accuracy Energy Star® Compliant Low fan noise Sony-developed image processing and image panels Leading Sony Features Intelligent Auto-Setup, with AutoFocus on some models Off & Go technology protects lamps and saves time AirShot Wireless and Network Access IP Network Control and Content Delivery Choosing a projector on one or two features is the old way – total performance is the new Sony way

19. Refreshed Service Offerings Just announced in new Bulletins (June 15) Extended Warranties Now available for 4 Year and 5 Year offerings List prices range from only $199 up to $699 “On Time Support” offers Extend first year of Loaner support to 3, 4 or 5 years List prices range from only $169 up to $429 Just announced in new Bulletins (June 15) Extended Warranties Now available for 4 Year and 5 Year offerings List prices range from only $199 up to $699 “On Time Support” offers Extend first year of Loaner support to 3, 4 or 5 years List prices range from only $169 up to $429

20. Look for uniform focus from the center out to the edges. In the best images, the focus should be crisp all the way to the corners.

21. Current End User Programs Trade WAY up Program $50 bonus for any projector purchase User’s Choice Buy any E- or C-series projector and choose a Lamp or up to $150 cash New C-class Package Promotion Buy any new C-series model and get a mount at no extra charge VW100/P Summer Suspension Buy this model and get a mount at no extra charge Trade WAY up Program $50 bonus for any projector purchase User’s Choice Buy any E- or C-series projector and choose a Lamp or up to $150 cash New C-class Package Promotion Buy any new C-series model and get a mount at no extra charge VW100/P Summer Suspension Buy this model and get a mount at no extra charge

22. Why Sony Projectors? Engineered to deliver the best images Top priority for design staff Bright, Accurate Colors (thanks to 3LCD) Appropriate Application Functionality Excellent Warranty And Extended Warranty Offers Excellent Value for Price End User programs are great “sweeteners” Engineered to deliver the best images Top priority for design staff Bright, Accurate Colors (thanks to 3LCD) Appropriate Application Functionality Excellent Warranty And Extended Warranty Offers Excellent Value for Price End User programs are great “sweeteners”

23. Specs: New C-Class Models

24. Presenters can be selected using the supplied Remote Commander™ or from a PC. Example: FE40 Network Presentations Example showing multi-projector presentation Difference between CurrentUser BenefitFeaturesSpecificationsComparison Pressing the “AIR SHOT” button displays connected PCs Select the desired presenter and press “ENTER” On a PC, Click the “Projector” button to display connected PCs

25. Thank YOU!