3. ROLE 1 ROLE 2 Q/T Durable 1:1 – 1:n – Filtered Sessions w/State De-duplication Transactions Batching Scheduling & TTL Auto-forwarding Dead-lettering Queue/Topic Features: And Many More…

4. Cloud-Hosted Service Service DB On-Premises Resources Relay

7. User Engagement

10. Registration at app launch Client app contacts Platform Notification Service, to retrieve a “handle” (e.g. ChannelURIs, device tokens) Client app informs back-end of the “handle” Sending notifications App back-end sends a notification to the PNS PNS pushes the notification to the device/app Maintenance App back-end must delete expired handles Platform Notification Service App back-end Client app

12. One-time set up Create a Notification Hub in Service Bus It stores the credentials required by the Platform Notification Service (PNS) Register Client app gets updated handle from PNS Client app creates (or updates) a registration on the Notification Hub with current handle Send Notification App back-end sends a message to the Hub Notification Hub pushes message to the PNS APNsWNS Service Bus Notification Hub App back-end iOS app Windows Store app

15. Service Bus Notification Hub Tag:”Beatles” Tag:”Wailers” App back-end Tag:”Beatles”

16. Service Bus Notification Hub App back-end $(message) { aps: { alert: “$(message)” }} { message: “Hello!” } Hello!

19. Location Transparency & Addressability

23. Service Bus Topics IIS (Node.js) Server 1IIS (Node.js) Server 2IIS (Node.js) Server 3IIS (Node.js) Server 4 Client Group 1 Client Group 2 Client Group 3 Client Group 4

25. Q7Q8Q9Q4Q5Q6Q1Q2Q3 Publisher

26. S7S8S9S4S5S6S1S2S3 Publisher Topic

29. S1’S2’ S3’ Publisher Topic (distribution layer) All messages forwarded to all second tier Topics

31. S7S8S9S4S5S6S1S2S3 Publisher Topic Q7Q8Q9Q4Q5Q6Q1Q2Q3 Up to 5 GB per Queue Up to 5 GB for the Topic

32. Client Platform Diversity

34. Choosing the Right Auth Model

38. Example rules for a SB Topic, i.e., http://myNamespace.servicebus. windows.net/myTopic

42.    

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