1. Santa’s 12 lessons for Christmas

2. Do your market research Father Christmas always does his research to ensure he delivers what his customers want. Do you? Santa’s 12 lessons for ChristmasSanta’s 12 lessons for Christmas What would you like for Christmas?

3. Know your target market Santa’s target market is Christian children. What’s yours?

4. Understand your individual customers’ needs and wants I’d like a book I’d like a new surf board I want a guitar I want a gardening kit I’d like a tennis racket To Santa every child is an individual with an individual wish list. How can you show you value your customers as individuals?

5. What makes you different? Santa offers a unique delivery service. What makes you stand out from your competitors in a way which is of value to your customers?

6. Be instantly recognisable. Santa knows the importance of a consistent corporate identity and is instantly recognisable. Are you?

7. Be generous Santa knows the importance of giving. What can you share with others? Do you have contacts or information to help other people achieve their goals? Love from Santa Thank you Santa

8. Build trust Every child knows that Santa will have delivered when they get up on Christmas morning. Do your customers know that you will keep your promises?

9. Create loyalty

10. Encourage recommendations Father Christmas always brings what I ask for If you write to Santa he’ll deliver what you ask for on Christmas Day Father Christmas always leaves presents in the stocking at the end of the bed

11. Find a niche Deliveries one day only!

12. Show you care

13. Keep the message simple

14. From Glenda at The Training Pack