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The Major Gifts Challenge Major Gifts for Small Shops Amy Eisenstein, ACFRE Tri Point Fundraising www.tripointfundraising.com Twitter @amyeisenstein Facebook.com/Tripointfundraising For Free Fundraising Tips (and 2 free eBooks): Text NONPROFIT TO 22828 Amy Eisenstein www.tripointfundraising.com
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Why Major Gifts? Amy Eisenstein www.tripointfundraising.com
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How Big is Major? Amy Eisenstein www.tripointfundraising.com
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Do You Have a Fundraising Board? Amy Eisenstein www.tripointfundraising.com
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Fundraising Cycle STEP 1: Identification Step 2: Cultivation Step 3: Solicitation Step 4: Stewardship Fundraising Cycle Amy Eisenstein www.tripointfundraising.com
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Step 1: Identification Amy Eisenstein www.tripointfundraising.com
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Is she a good prospect? Amy Eisenstein www.tripointfundraising.com
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Capacity Rating 1 = Gift Size: $100,000 + 2 = Gift Size: $10,000 - $99,999 3 = Gift Size: $1,000 - $9,999 4 = Gift Size: Under $1,000 Amy Eisenstein www.tripointfundraising.com
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Inclination Rating A = Very Engaged/Interested B = Moderately Engaged/Interested C = Mildly Interested (Not Engaged) D = Interest Unknown Amy Eisenstein www.tripointfundraising.com
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Identify Top 20 Prospects Amy Eisenstein www.tripointfundraising.com
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Step 2: Cultivation Amy Eisenstein www.tripointfundraising.com
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Getting the 1 st Meeting Amy Eisenstein www.tripointfundraising.com
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Cultivation Plan MonthActivityResponsible Party JanuaryTourDOD FebruaryCoffeeED & Board Member MarchNewsletterDOD AprilEvent InviteDOD MayGala TableED & Board Member SeptemberCoffeeED & Board Member DecemberHoliday CardExecutive Director Amy Eisenstein www.tripointfundraising.com
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Stop and Listen: Ask Advice Amy Eisenstein www.tripointfundraising.com
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Step 3: Solicitation Amy Eisenstein www.tripointfundraising.com
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Cultivation Solicitation The Moment of Truth Amy Eisenstein www.tripointfundraising.com
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Ask Language We would like to ask you to consider a gift in the range of $ _________ to support our _______ (programs or services). Ask Language Amy Eisenstein www.tripointfundraising.com
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Step 4: Stewardship Amy Eisenstein www.tripointfundraising.com
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Major Gifts Challenge 5 Hours per Week! Amy Eisenstein www.tripointfundraising.com
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Accountability Partner
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Eat Your Frog
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Major Gifts Monday
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The Major Gifts Challenge Pledge Amy Eisenstein www.tripointfundraising.com
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Happiness = Productivity
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How to Raise Major Gifts 1. Identify Prospects2. Build Relationships3. Ask: The Moment of Truth4. Express Gratitude5. Commit 5 Hours Per Week www.tripointfundraising.com How to Raise Major Gifts
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Thank You! Amy Eisenstein www.tripointfundraising.com Amy Eisenstein, ACFRE Tri Point Fundraising www.tripointfundraising.com Twitter @amyeisenstein Facebook.com/Tripointfundraising www.tripointfundraising.com For 2 free eBooks: Text NONPROFIT TO 22828
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